Executive Summary

Jun 2019
PROSPECTS
Mass fragrances drive category

With middle- and low-income groups comprising the largest percentage of the population, premium brands still represent a small niche, with mass fragrance brands driving the category’s growth. During 2018, both mass and premium fragrances were recovering sales, after years of strong decline that was driven by strong import tariffs and restrictions on final products and raw material for local production.

Consumers are nesting to reduce out-of-home expenses

In order to save money since the strong economic downfall in 2016, local consumers have tried to stay at home for longer and reduce out-of-home expenses. Categories such as fragrances are the most impacted with this consumer behaviour, as consumers staying at home do not feel the need to use fragrances.

Fragrances sales move through the direct selling channel

Direct selling is the strongest retail channel for fragrances in Ecuador; the leading mass brands belong to direct selling companies such as Yanbal del Ecuador, Productos Avon del Ecuador and Grupo Transbel (Belcorp). These companies own a large distribution and achieve a powerful penetration through their large salesforces.

COMPETITIVE LANDSCAPE
Yanbal Ecuador leads fragrances

Yanbal is the absolute leader of fragrances. The company has positioned its fragrances as the category reference in Ecuador.

Las Fragancias leads premium fragrances

Las Fragancias continued to lead premium fragrances. It is a local company that represents many imported premium international brands.

Commercial agreement with the EU draws a more optimistic scenario for fragrances

In January 2017, Ecuador and the EU entered a commercial agreement in which import restrictions previously established by the former government were eliminated. During 2017 mass fragrances performed well and in 2018, both mass and premium fragrances performed well, having been allowed to maintain and even reduce prices of certain products in order to be more competitive.

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Fragrances in Ecuador

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Ecuador market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fragrances in Ecuador?
  • What are the major brands in Ecuador?
  • What pricing movements are seen across premium and mass fragrances?
  • What are the key product development trends?
  • How are sales of unisex fragrances performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Fragrances in Ecuador - Category analysis

HEADLINES

PROSPECTS

Mass fragrances drive category
Consumers are nesting to reduce out-of-home expenses
Fragrances sales move through the direct selling channel

COMPETITIVE LANDSCAPE

Yanbal Ecuador leads fragrances
Las Fragancias leads premium fragrances
Commercial agreement with the EU draws a more optimistic scenario for fragrances

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2013-2018
Table 2 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Fragrances: % Value 2014-2018
Table 4 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 7 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Beauty and Personal Care in Ecuador - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care records low value growth in 2018
After becoming more optimistic about the economy in 2017, consumers are wary of spending, as future is uncertain
International brands lead sales, but domestic brands increase their shares
Multiple benefits and natural components leading new product development trends
Slow growth expected for forecast period

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources