Cross-border e-commerce has witnessed significant growth in recent years thanks to the elimination of the tax on personal packages purchased from abroad. Specifically, this refers to “4x4 Packages,” relating to purchases of less than 4Kg and less than 400 dollars.
The weaker economy and high inflation forced consumers to reign in expenditure in 2022 with more cautious spending behaviour. With these economic conditions likely to continue in 2023, consumers will increasingly demand value for money when buying fragrances and many will wait for promotions of well-known fragrance brands before purchasing them.
Fragrances is one of the most important categories for direct sellers of beauty and personal care in Ecuador. Moreover, it is one of the main reasons for the constant launch of new products or fragrances.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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