Fragrances will register healthy constant value growth over the forecast period and will benefit from the full opening up of society. Continuing population growth will also support volume demand.
Especially within the premium space, there will continue to be concerns about product authenticity, as cheaper counterfeit versions of well-known local and international brands are widely sold across Pakistan, even via formal distribution channels. These products remain very popular among low- and middle-income consumers.
E-commerce will continue to gain value share, though from a low base. Consumers are being drawn by the promotional prices available online, while special promotions such as Black Friday having proved to be an effective way of increasing volume sales.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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