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Country Report

Fragrances in

Fragrances in Pakistan

20 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Transition from traditional substitutes to branded fragrances will drive growth

Consumers in Pakistan are moving towards branded alternatives, a trend that was also seen in fragrances. Traditionally, Attar (a non-alcoholic alternative) was widely used, especially in religious consumer segments.

Wide availability of low-priced duplicates will remain a threat to brands

The infiltration of imported fragrances through grey channels and the wide availability of counterfeits are the most challenging concerns for players. Counterfeits are commonly available at all distribution channels and since they are significantly lower in price, consumers buy them.

Modern retailing to play a vital role in the growth of fragrances

The increasing contribution of modern retailing gave consumers access to a variety of products that were once inaccessible. Modern retailing therefore altered consumer preferences in multiple categories including fragrances.

COMPETITIVE LANDSCAPE

International brands dominate premium fragrances in 2017

Premium fragrances in Pakistan are consumed by the educated, high-income consumer segment that has wide exposure to the world through travelling, peer groups and the internet. Moreover, they are socially aware and want to be considered trendy and rich by their peers.

Rasasi Perfumes Industry LLC leads mass women fragrances with its Blue brand

Blue by Rasasi Perfumes Industry LLC, known for its special Arabic fragrance, maintained a strong presence among both mass men’s and women’s brands. It is preferred by consumers who are looking for a light, elegant fragrance for social gatherings.

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Fragrances Market Sample Report Fragrances Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Pakistan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fragrances in Pakistan?
What are the major brands in Pakistan?
What pricing movements are seen across premium and mass fragrances?
What are the key product development trends?
How are sales of unisex fragrances performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Fragrances in Pakistan - Category analysis

HEADLINES

PROSPECTS

Transition from traditional substitutes to branded fragrances will drive growth

Wide availability of low-priced duplicates will remain a threat to brands

Modern retailing to play a vital role in the growth of fragrances

COMPETITIVE LANDSCAPE

International brands dominate premium fragrances in 2017

Rasasi Perfumes Industry LLC leads mass women fragrances with its Blue brand

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2012-2017
Table 2 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Fragrances: % Value 2013-2017
Table 4 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 7 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Beauty and Personal Care in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Improved lifestyles and evolving consumer preferences drive growth in 2017

Television and social media play a crucial role in growth of beauty and personal care

International players dominate with strong brand equity and consumer loyalty

New product launches in 2017 are targeted at convenience and consumers seeking benefits

Booming fashion industry to encourage growth of beauty and personal care

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Fragrances in Pakistan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Transition from traditional substitutes to branded fragrances will drive growth

Wide availability of low-priced duplicates will remain a threat to brands

Modern retailing to play a vital role in the growth of fragrances

COMPETITIVE LANDSCAPE

International brands dominate premium fragrances in 2017

Rasasi Perfumes Industry LLC leads mass women fragrances with its Blue brand

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Fragrances in Pakistan - Category analysis

HEADLINES

PROSPECTS

Transition from traditional substitutes to branded fragrances will drive growth

Wide availability of low-priced duplicates will remain a threat to brands

Modern retailing to play a vital role in the growth of fragrances

COMPETITIVE LANDSCAPE

International brands dominate premium fragrances in 2017

Rasasi Perfumes Industry LLC leads mass women fragrances with its Blue brand

CATEGORY DATA

Beauty and Personal Care in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Improved lifestyles and evolving consumer preferences drive growth in 2017

Television and social media play a crucial role in growth of beauty and personal care

International players dominate with strong brand equity and consumer loyalty

New product launches in 2017 are targeted at convenience and consumers seeking benefits

Booming fashion industry to encourage growth of beauty and personal care

MARKET DATA

SOURCES

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