Demographic and socioeconomic factors in Pakistan contributed greatly to growth of fragrances in 2018. A largely youth-dominated consumer base, increasing disposable income of an expanding middle income group, rapidly increasing influx of local and imported fragrance brands in Pakistan and the swiftly growing network of modern retailers in the country have all helped drive sales of fragrances.
The lack of regulatory enforcement against counterfeit goods in Pakistan remains a major concern for brands in the country. Available at all distribution channels, counterfeit versions are commonly accessible for all local and imported brands and are purchased for their name value by the large price-sensitive consumer base.
A country with a median age of 22 is ripe for growth of consumer products. Over the forecast period, fragrance brands are expected to continue to target young consumers, especially those in urban cities.
Local branded fragrances are new in Pakistan after leading designer clothes brands such as J. and Khaadi introduced their lines of fragrances over the review period.
Blue by Rasasi Perfumes Industry LLC, known for its special Arabic fragrance, maintained strong presence among both mass men and women brands. The brand is preferred by consumers who are looking for a light, elegant fragrance for social gatherings.
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This industry report originates from Passport, our Beauty and Personal Care market research database.