Executive Summary

Jun 2019
PROSPECTS
Evolving consumer preferences in favour of branded fragrances will drive growth

Demographic and socioeconomic factors in Pakistan contributed greatly to growth of fragrances in 2018. A largely youth-dominated consumer base, increasing disposable income of an expanding middle income group, rapidly increasing influx of local and imported fragrance brands in Pakistan and the swiftly growing network of modern retailers in the country have all helped drive sales of fragrances.

Counterfeit and low-quality brands will be a major challenge for brands

The lack of regulatory enforcement against counterfeit goods in Pakistan remains a major concern for brands in the country. Available at all distribution channels, counterfeit versions are commonly accessible for all local and imported brands and are purchased for their name value by the large price-sensitive consumer base.

Young urban consumers will be prime target audience for fragrance brands over forecast period

A country with a median age of 22 is ripe for growth of consumer products. Over the forecast period, fragrance brands are expected to continue to target young consumers, especially those in urban cities.

COMPETITIVE LANDSCAPE
Fragrances in Pakistan remains dominated by international brands

Local branded fragrances are new in Pakistan after leading designer clothes brands such as J. and Khaadi introduced their lines of fragrances over the review period.

Rasasi Perfumes Industry LLC continues leading mass women fragrances

Blue by Rasasi Perfumes Industry LLC, known for its special Arabic fragrance, maintained strong presence among both mass men and women brands. The brand is preferred by consumers who are looking for a light, elegant fragrance for social gatherings.

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Fragrances in Pakistan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Pakistan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fragrances in Pakistan?
  • What are the major brands in Pakistan?
  • What pricing movements are seen across premium and mass fragrances?
  • What are the key product development trends?
  • How are sales of unisex fragrances performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Fragrances in Pakistan - Category analysis

HEADLINES

PROSPECTS

Evolving consumer preferences in favour of branded fragrances will drive growth
Counterfeit and low-quality brands will be a major challenge for brands
Young urban consumers will be prime target audience for fragrance brands over forecast period

COMPETITIVE LANDSCAPE

Fragrances in Pakistan remains dominated by international brands
Rasasi Perfumes Industry LLC continues leading mass women fragrances

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2013-2018
Table 2 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Fragrances: % Value 2014-2018
Table 4 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 7 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Beauty and Personal Care in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Empowered, independent women in urban cities drive skin care growth in 2018
Infiltration of imported brands and foreign trends help evolve consumer preferences
International brands dominate skin care in Pakistan
All-in-one, multi-purpose and compact SKUs remain focus of NPD in skin care
Expanding modern retail and shifting preference in favour of brands will drive future growth

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources