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Fragrances in
Israel

Country Report

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Executive Summary

Jun 2019
PROSPECTS
Fragrances returns to growth

Fragrances suffered a major blow from the change in pricing policy implemented in 2017 by health and beauty specialist retailers, which went from offering high prices and deep seasonal discounts to offering lower prices on a steady basis. With consumers expecting strong discounts, sales dropped in current value terms, as no discounts were offered; however, in 2018 the category recovered from this decline, and sales are likely to maintain steady growth throughout the forecast period.

Fragrances are not considered a luxury

Growth is expected in the forecast period, mostly due to consumers’ increasing interest in varying their fragrances. Despite the high prices of premium fragrances, their purchase is not considered a luxury; rather, it is becoming more acceptable for consumers to own several perfumes, alternating between them according to their mood, the season or occasion.

Increased demand for niche fragrances

Consumers are seeking more unique fragrances; as premium fragrances are affordable for most consumers, they turn to niche brands and fragrances in order to emphasise their uniqueness. This is addressed by retailers both online and offline.

COMPETITIVE LANDSCAPE
Lilit Cosmetics relinquishes Coty brands

Lilit Cosmetics led fragrances in value terms in 2018, with a large portfolio of premium fragrances that are available in all leading health and beauty specialist retailers, such as Super-Pharm, New-Pharm, Hamashbir and April. The company regularly launches new fragrances under its various brands.

Online retailing is on the rise

Online purchases are becoming increasingly common, and online retailing accounted for a large share of sales in 2018. Consumers are becoming more familiar with and comfortable purchasing online; thus, even fragrances – which are usually tested physically – are now purchased online.

The growth of boutique fragrance stores

Two players are present with boutique fragrance stores in the store-based channel – Individual Boutique, operated by fragrance importer Schestowitz, and April Boutique – a sub-section of the beauty specialist retailer April. Through various marketing activities targeted towards sophisticated fragrance consumers, these have established themselves as providing a different purchasing experience and an interesting variety of products, and are likely to continue to see growth in the forecast period.

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Fragrances in Israel

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Israel market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fragrances in Israel?
  • What are the major brands in Israel?
  • What pricing movements are seen across premium and mass fragrances?
  • What are the key product development trends?
  • How are sales of unisex fragrances performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Fragrances in Israel - Category analysis

HEADLINES

PROSPECTS

Fragrances returns to growth
Fragrances are not considered a luxury
Increased demand for niche fragrances

COMPETITIVE LANDSCAPE

Lilit Cosmetics relinquishes Coty brands
Online retailing is on the rise
The growth of boutique fragrance stores

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2013-2018
Table 2 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Fragrances: % Value 2014-2018
Table 4 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 7 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Beauty and Personal Care in Israel - Industry Overview

EXECUTIVE SUMMARY

Value growth is slower than volume growth
Mass brands introduce innovative products
S Schestowitz leads beauty and personal care
Brands are offered in multiple channels
Forecast volume growth is slower than value growth

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources