It is anticipated that the prices of fragrances will increase along with the general rise in prices in Israel. This trend is expected to persist throughout 2023, as several major distributors faced resistance from consumers while attempting to increase their prices at the end of December 2022.
Super-Pharm, a major retailer in Israel, is planning to increase the number of fragrances it imports under exclusivity agreements, thereby prohibiting other retailers from selling the same products in Israel. Currently, 20% of Super-Pharm's sales are from brands sold under exclusivity agreements, and the retailer plans to increase this to 30% by 2024.
Lilit Cosmetics announced its plan to open ten retail stores by 2025, marking its first foray into direct-to-consumer retail value sales. In addition to fragrances, the stores will also offer other cosmetic products from the brand's portfolio.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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