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Despite the high prices of premium fragrances, their purchase is not considered a luxury in Israel; rather, it is becoming more acceptable for consumers to own several perfumes, alternating between them according to their mood, the season or occasion. In addition, consumers are not always loyal to one brand, preferring to try new fragrances and even combine them.
A desire for unique, niche brands is high in Israel. As premium fragrances are affordable for most consumers, they turn to niche brands and fragrances to emphasise their uniqueness.
In 2019, several brands moved from Lilit Cosmetics to S Schestowitz, which led to a decrease in shares from Lilit Cosmetics, along with an increase in S Schestowitz shares. The brands on offer from S Schestowitz include Hugo, Gucci, Dolce Gabbana, Rochas, Roberto Cavalli, Tiffani, Davidoff, JOOP, Lancaster and Sculpture.
Sales of fragrances are now expected to decline by 2% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 3% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
All items within fragrances are predicted to record a decline compared to constant value growth of 2019, however, despite the impact of COVID-19, both mass woman’s fragrances and premium woman’s fragrances, and premium fragrance sets/kits will record slight value growth, albeit much lower than previous years.
Following the expected decline in value growth for 2020, growth in fragrances is expected to be boosted in 2021. However, growth is not expected to reach the same levels as the pre-COVID-19 predictions, and this is set to remain the case across the forecast period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Israel with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fragrances industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fragrances in Israel market research report includes:
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.