Over the forecast period, unisex fragrances will be an increasingly attractive category in fragrances. These products will find supporters among young consumers who are not interested in emphasising their personality with typically feminine or masculine scents.
Premium men’s fragrances will continue to be the fastest-growing category in fragrances over the forecast period. Men who have thus far used mass fragrances on a regular basis will turn to premium products, tempted by promotions in online stores as well as traditional perfumeries.
Retail e-commerce is one of the most developed distribution channels for fragrances with the channel being particularly important for premium fragrances. Lower online store maintenance costs and a different sales policy compared to beauty specialists stores enable retail e-commerce perfumeries to sell perfumes at lower prices, which is attractive to consumers.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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