Executive Summary

Jun 2019
PROSPECTS
Fragrances sees further growth

Fragrances in Poland continued to record growth in 2018 thanks to the country’s very good economic situation, which has positively impacted consumer incomes. Thanks to an increase in disposable income more customers can afford to buy goods that they were not previously able to, such as premium fragrances.

Premium fragrances perform well but ban on Sunday trading poses a challenge

Despite the strong price pressure, more and more people chose premium fragrances and brands at the end of the review period which helped drive value growth. However, one problem for the category may be the ban on trading on every second Sunday, which was introduced in Poland in 2018.

Customers look for well-known brands but like novelties as well

Customers generally prefer well-known brands – often originating from the world of fashion and luxury goods – and are willing to pay more for them. At the same time, many of these brands have become much more affordable due to fierce competition between drugstores/parapharmacies and online stores.

COMPETITIVE LANDSCAPE
Coty Polska Sp zoo remains the leader of the category

Coty Polska Sp zoo remained the clear leader in fragrances in 2018 thanks to its wide portfolio of mass brands which includes Adidas and Playboy and premium brands such as Burberry and Calvin Klein etc. Second place was held by Avon Cosmetics Polska Sp zoo, which is a leading player within direct selling in Poland.

Internet retailing is changing the dynamic of the market

In fragrances, three channels account for most sales in Poland. First is drugstores/parapharmacies with fragrances being among the most important products for these stores.

The importance of luxury fragrances is growing

In Poland, the demand for truly luxury fragrances is still limited, but it is steadily growing. This is due to a growing number of product offers and an increase in the number of affluent consumers in Poland who can afford such products.

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Fragrances in Poland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fragrances in Poland?
  • What are the major brands in Poland?
  • What pricing movements are seen across premium and mass fragrances?
  • What are the key product development trends?
  • How are sales of unisex fragrances performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Fragrances in Poland - Category analysis

HEADLINES

PROSPECTS

Fragrances sees further growth
Premium fragrances perform well but ban on Sunday trading poses a challenge
Customers look for well-known brands but like novelties as well

COMPETITIVE LANDSCAPE

Coty Polska Sp zoo remains the leader of the category
Internet retailing is changing the dynamic of the market
The importance of luxury fragrances is growing

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2013-2018
Table 2 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Fragrances: % Value 2014-2018
Table 4 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 7 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Beauty and Personal Care in Poland - Industry Overview

EXECUTIVE SUMMARY

Economic growth drives demand for beauty and personal care
Natural products in the spotlight
Beauty and personal care sees strong competition with a flood of new companies
Existing trends continue to develop with no significant new innovation
The future looks bright, but some threats are visible

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources