Fragrances will witness moderately positive growth over the forecast period. Mass fragrances is likely to experience better growth rates than premium in both volume and current value terms, particularly during the initial years as the gloomy economic outlook negatively impacts premium sales.
Premium unisex fragrances is set to remain the fastest-growing area during the forecast period in current value terms. There is an increasing interest in these products among younger consumer segments, and this trend is not expected to be temporary.
New product formats and sizes are predicted to gain popularity in the coming years. As the economic outlook deteriorates, smaller pack sizes will likely become more popular among consumers seeking affordability.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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