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Country Report

Fragrances in

Fragrances in Finland

Apr 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Fragrances sees heavy losses in 2020 as Finns stay at home and travel is restricted

The use of fragrances was already low and declining in Finland at the end of the review period, and this product area was one of the most heavily affected categories in beauty and personal care in 2020, as Finns spent more time at home during the lockdown and continued to work from home thereafter. In addition, horeca, including night clubs and bars, remained restricted throughout the year.

New product launches key to maintaining consumer interest

Given the low per capita consumption of fragrances in Finland, players must work hard to maintain and grow their share. Constant new product development and innovations in packaging design are often used to maintain consumer interest, with key brands such as Chanel and Gucci introducing new lines to add interest and excitement towards the end of the review period.

Coty Inc retains its lead in fragrances in 2020 ahead of rival brand Armani

Coty Inc’s Hugo Boss remained the leading brand in fragrances in 2020, strengthening its position and maintaining twice as much share as its nearest rival, Armani, by L'Oréal Finland Oy. The brand was recently extended with Hugo Boss, The Scent for Her, which is expected to perform well due to its strong media coverage and well-known brand name.

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Fragrances Market Sample Report Fragrances Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Finland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fragrances in Finland?
What are the major brands in Finland?
What pricing movements are seen across premium and mass fragrances?
What are the key product development trends?
How are sales of unisex fragrances performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Fragrances in Finland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Fragrances sees heavy losses in 2020 as Finns stay at home and travel is restricted

New product launches key to maintaining consumer interest

Coty Inc retains its lead in fragrances in 2020 ahead of rival brand Armani

RECOVERY AND OPPORTUNITIES

Fragrances will see a swift recovery when travel restrictions are lifted and social events resume

New product launches will remain the key driver of growth in a fragmented product area

E-commerce will strengthen its position in the years ahead as Finns increasingly value convenience and contactless shopping experiences

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2015-2020
Table 2 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Fragrances: % Value 2016-2020
Table 4 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 7 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

Beauty and Personal Care in Finland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and personal care impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Fragrances in Finland

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Fragrances sees heavy losses in 2020 as Finns stay at home and travel is restricted

New product launches key to maintaining consumer interest

Coty Inc retains its lead in fragrances in 2020 ahead of rival brand Armani

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Fragrances in Finland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Fragrances sees heavy losses in 2020 as Finns stay at home and travel is restricted

New product launches key to maintaining consumer interest

Coty Inc retains its lead in fragrances in 2020 ahead of rival brand Armani

RECOVERY AND OPPORTUNITIES

Fragrances will see a swift recovery when travel restrictions are lifted and social events resume

New product launches will remain the key driver of growth in a fragmented product area

E-commerce will strengthen its position in the years ahead as Finns increasingly value convenience and contactless shopping experiences

CATEGORY DATA

Beauty and Personal Care in Finland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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