Before the pandemic struck, the category of premium fragrances for women was experiencing healthy growth. Women are becoming more discerning when choosing scents and are willing to invest in more exclusive, high-quality fragrances.
During the pandemic, men's fragrances experienced a decline, with a significant drop in sales as people spent less on non-essential items and focused more on practical purchases. The recovery of premium men's fragrances was slower in 2022 compared to other categories of fragrances.
It is expected that the average unit price of fragrances will continue to rise for some time. Major issues such as transportation costs, labour shortages and energy prices will force fragrance prices up in line with rising inflation.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Fragrances industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!