Fragrances sales are expected to continuing growing over the forecast period, with premium fragrances outperforming their mass counterparts. Despite the expected economic crisis over the next one to two years, it is believed that most Bulgarians will continue to use premium fragrance brands as a crucial aspect of their personal appearance.
Over the forecast period, fragrances sales will also be helped by supply side investment undertaken by retailers in response to the pandemic. During the pandemic, brand owners and retailers focused on developing omnichannel and other alternative delivery services to offset the risk of supply issues and further retail lockdowns.
There is not likely to be any significant shifts in the positions of the leading brands in both the mass and premium fragrance markets in Bulgaria over the course of the forecast period to 2027. The stability of these top brands can be attributed to a number of factors, including their strong reputation amongst consumers, consistent product quality, and effective marketing strategies.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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