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Country Report

Fragrances in

Fragrances in Lithuania

21 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Product with strong roots

Fragrances grew in importance over the review period in Lithuania and continued this path in 2017. Historically fragrances were mainly demanded by female consumers.

Mass fragrances slowing down

With the positive trends in consumer expenditure, sales of mass fragrances slowed significantly in Lithuania over the review period and in 2017 in particular. With some significant segments of mass fragrances, such as celebrity fragrances, losing ground, mass fragrances are continuously growing a reputation for not offering the level of quality demanded.

Eau de toilette preferred over eau de perfume

Although demand for premium brands is growing, some consumers still find it too expensive to pay for higher concentration fragrances in Lithuania. Therefore, if they are not ready to compromise on the scent or brand, they continue to search for either a significant discount or a less expensive product.

COMPETITIVE LANDSCAPE

Fragmented and dynamic category

In general, fragrances is very fragmented in Lithuania, especially at brand level. In addition, the situation in the category changes quite rapidly with fragrances being one of the most dynamic beauty and personal care categories in terms of new product development.

Direct sellers very visible in mass segment

Despite the visible trend towards premiumisation in fragrances in Lithuania in 2017, the mass segment of fragrances remains a significant part of the overall category. Although anticipated less dynamism over the forecast period, mass fragrances have their consumers among lower-income Lithuanians especially in rural areas.

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Fragrances Market Sample Report Fragrances Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fragrances in Lithuania?
What are the major brands in Lithuania?
What pricing movements are seen across premium and mass fragrances?
What are the key product development trends?
How are sales of unisex fragrances performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Fragrances in Lithuania - Category analysis

HEADLINES

PROSPECTS

Product with strong roots

Mass fragrances slowing down

Eau de toilette preferred over eau de perfume

COMPETITIVE LANDSCAPE

Fragmented and dynamic category

Direct sellers very visible in mass segment

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2012-2017
Table 2 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Fragrances: % Value 2013-2017
Table 4 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 7 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Beauty and Personal Care in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Added value and higher quality

Pharmacies expanding product offer

Major players and local dynamo

Problem solving and added value

Consistent growth with no major fluctuations

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Fragrances in Lithuania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Product with strong roots

Mass fragrances slowing down

Eau de toilette preferred over eau de perfume

COMPETITIVE LANDSCAPE

Fragmented and dynamic category

Direct sellers very visible in mass segment

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Fragrances in Lithuania - Category analysis

HEADLINES

PROSPECTS

Product with strong roots

Mass fragrances slowing down

Eau de toilette preferred over eau de perfume

COMPETITIVE LANDSCAPE

Fragmented and dynamic category

Direct sellers very visible in mass segment

CATEGORY DATA

Beauty and Personal Care in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Added value and higher quality

Pharmacies expanding product offer

Major players and local dynamo

Problem solving and added value

Consistent growth with no major fluctuations

MARKET DATA

SOURCES

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