Fragrances in Lithuania

June 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Fragrances industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Fragrances industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Fragrances in Lithuania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Fragrances in Lithuania?
  • Which are the leading brands in Lithuania?
  • How are products distributed in Lithuania?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Fragrances in Lithuania - Category analysis

KEY DATA FINDINGS

Fragrances fails to recover in 2021 as consumers do not feel the need to replenish their stock
Strong shift towards e-commerce as consumers increasingly shop from home
Premium fragrances fares better than mass fragrances as affluent consumers can continue spending
Consumer sophistication and increasing purchasing power will drive sales of premium fragrances
New product development expected in premium fragrances as upper-income consumers continue to try new scents
Fast fashion brands are branching out into fragrances
Table 1 Sales of Fragrances by Category: Value 2016-2021
Table 2 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Fragrances: % Value 2017-2021
Table 4 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 7 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026

Beauty and Personal Care in Lithuania - Industry Overview

Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Table 9 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Fragrances

    • Premium Men's Fragrances
    • Premium Women's Fragrances
    • Premium Unisex Fragrances
    • Premium Fragrance Sets/Kits
    • Mass Men's Fragrances
    • Mass Women's Fragrances
    • Mass Unisex Fragrances
    • Mass Fragrance Sets/Kits

Fragrances

This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Fragrances research and analysis database.

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