Sales of fragrances saw a decline in 2021, due to the lack of social occasions and financial uncertainty, although this was not as steep as was seen in 2020. The fragrances category performed slightly better in 2021 compared with the previous year as consumers in Singapore were no longer secluded in their homes for most of the year, and the use of fragrances strongly correlates with daily activities away from the home.
Travel was banned for the majority of 2021. However, the launch of Singapore’s Vaccinated Travel Lane towards the end of the year saw many inbound tourists looking to make use of the quarantine-free travel into Singapore from certain countries.
Demand for products such as essential oils, scented candles and aromatic diffusers flourished from the onset of the pandemic. Since consumers generally spent more time indoors and at home, there was a growing need for products to help create a relaxing and comfortable living environment and space.
The COVID-19 pandemic has accelerated the sustainability trend in all beauty and personal care categories. Consumers are becoming very aware of the importance of being eco-conscious, and have been gravitating towards purchasing products from companies that sell sustainable products that do not damage or cause harm to the planet.
The pandemic was hard on most beauty and personal care categories, including fragrances. The closure of non-essential businesses led players to scramble to sell their products online on e-commerce sites and apps.
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Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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