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Country Report

Fragrances in

Fragrances in Singapore

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Niche bespoke fragrances gain traction

Consumers in Singapore are generally comfortable with the mainstream and big designer brands of fragrances as these scents are easier to wear. Nevertheless, there is a growing number of consumers that are opting for niche and artisanal fragrances, as they look for unique and exclusive scents in order to be different.

Consumers looking for premium unisex fragrances

Premium unisex fragrances saw the most dynamic growth in current value terms in 2017, with this expected to continue over the forecast period. Such growth can be attributed to the shift in consumer preferences as they increasingly focus on choosing fragrances that express their individuality, rather than gender-specific items.

Beauty specialist retailers on the rise

With consumers showing a growing interest in niche and artisan fragrances there was a further shift from department stores towards beauty specialist retailers, with for example local brand Freda’D opening its first brick-and-mortar store in August 2017. These specialists offer experiences such as the opportunity to mix your own fragrances, or to receive consultations, as well as offering off-the-shelf products.

COMPETITIVE LANDSCAPE

Premium range dominates fragrances

Premium fragrances continued to dominate fragrances in current value terms in Singapore, with Bulgari Parfums, Parfums Christian Dior and Calvin Klein Cosmetics leading the way in 2017. Singaporeans are highly exposed to international brands and are therefore less likely to trade down to mass fragrances, as they are generally brand-oriented when it comes to fragrances.

Pop-up stores to entice consumers

Brand players increasingly experimented with pop-up stores over the review period. In 2017, Prada increased awareness for its fragrances by offering its range at a pop-up store in Singapore, which was also the largest one the brand had ever utilised worldwide.

Victoria’s Secret sees strong performance

Victoria’s Secret has received growing interest from Singaporeans with its range of lingerie, but its large range of fragrances has also gained growing interest, with this boosted by the brand opening a flagship store at Mandarin Gallery in November 2016. As a result of this opening Singapore received a lot of attention from the brand, with it running videos on its YoutTube page featuring its so-called Angels such as Adriana Lima.

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Fragrances Market Sample Report Fragrances Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fragrances in Singapore?
What are the major brands in Singapore?
What pricing movements are seen across premium and mass fragrances?
What are the key product development trends?
How are sales of unisex fragrances performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Fragrances in Singapore - Category analysis

HEADLINES

PROSPECTS

Niche bespoke fragrances gain traction

Consumers looking for premium unisex fragrances

Beauty specialist retailers on the rise

COMPETITIVE LANDSCAPE

Premium range dominates fragrances

Pop-up stores to entice consumers

Victoria’s Secret sees strong performance

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2012-2017
Table 2 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Fragrances: % Value 2013-2017
Table 4 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 7 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Beauty and Personal Care in Singapore - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees improvement

Demand for colour cosmetics sees opening of new standalone boutiques

Natura&Co purchases The Body Shop

New technology important in new product development

Similar outlook projected for beauty and personal care

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Fragrances in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Niche bespoke fragrances gain traction

Consumers looking for premium unisex fragrances

Beauty specialist retailers on the rise

COMPETITIVE LANDSCAPE

Premium range dominates fragrances

Pop-up stores to entice consumers

Victoria’s Secret sees strong performance

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Fragrances in Singapore - Category analysis

HEADLINES

PROSPECTS

Niche bespoke fragrances gain traction

Consumers looking for premium unisex fragrances

Beauty specialist retailers on the rise

COMPETITIVE LANDSCAPE

Premium range dominates fragrances

Pop-up stores to entice consumers

Victoria’s Secret sees strong performance

CATEGORY DATA

Beauty and Personal Care in Singapore - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees improvement

Demand for colour cosmetics sees opening of new standalone boutiques

Natura&Co purchases The Body Shop

New technology important in new product development

Similar outlook projected for beauty and personal care

MARKET DATA

SOURCES

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