Fragrances are affordable for the majority of consumers in Estonia and are regularly purchased, therefore a stable performance is expected over the forecast period. The majority of consumers know what product they want and how much they are prepared to spend.
Fast fashion specialists, such as Zara and H&M, are developing as a channel for mass fragrances in Estonia and further channel growth is expected over the forecast period as the offer of fragrances available in these retailers continues to expand. The fragrances mainly target the younger generation looking for a more affordable scent.
Unisex fragrances are popular among younger consumers and tie in with younger generations exploring new ways of expressing and identifying themselves. Fragrance brands are recognising this by creating scents that do not necessarily specify a gender, in the stereotypical perception of masculine and feminine attributes such as floral for women and woody for men.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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