Fragrances were negatively impacted by the 2020 pandemic lockdowns, as with people spending significant amounts of time at home and not meeting with other people and socialising, there was less demand for fragrances. In 2021, with society gradually opening up and people wanting to present themselves well, fragrances registered healthy current value and volume growth.
Puig retained the overall lead in fragrances in value terms in 2021, thanks to the success of its Carolina Herrera brand, which remained the clear leader in premium women’s fragrances. LVMH Moët Hennessy Louis Vuitton was second overall.
With the economy struggling to recover from the pandemic and inflation hitting consumer purchasing power, as well as currency devaluation making imports more expensive, consumers were price sensitive in terms of fragrances in 2021. As a result, mass fragrances registered higher current value growth than premium fragrances, in spite of higher retail prices for premium fragrances.
Fragrances will register muted constant value growth over the forecast period, though value growth will still be positive. Algerian consumers see fragrances as representing one’s style, mood and social status and this will support value sales.
Fragrances is expected to see a slowing of the retail volume growth rate over the course of the forecast period. This slowdown can be attributed to a number of factors, such as increasing maturity and the anticipated worsening of the economic environment.
Mass fragrances will outperform premium fragrances in terms of value growth over the forecast period, as consumers are increasingly price sensitive. In addition, though value sales of women’s mass fragrances are higher than for men, men’s mass fragrances will register higher value growth, as men’s fragrances is less mature.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Fragrances research and analysis database.
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