Fragrances will see a positive increase in demand from 2023 onwards due to several positive trends. Favourable demographic trends, lifestyle changes and increasing urbanization will contribute to the growth of fragrances.
Although there are promising opportunities in fragrances, constant value growth will stagnate over the forecast period. This slowdown can be attributed to a number of factors, such as the maturity of the fragrance category and the weak state of the economy.
Mass men’s fragrances is expected to be the fastest growing category in the forecast period as a consequence of economic hardship. The faster growth of mass brands will be driven by men’s fragrances, reflecting a trading down to cheaper brands due to declining purchasing power.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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