Fragrances is set to grow well over the forecast period as the economy improves and prices stabilise. Economic growth will increase the middle-income population, improving employment and boosting affordability.
Premium products are also expected to continue to perform well, as most consumers of fragrances in Nigeria prefer premium fragrances for their prestige, purchasing them if they can afford them. With economic growth boosting affordability, the category will improve performance.
Direct selling, beauty specialist retailers and e-commerce will all be key channels over the forecast period. In direct selling, Oriflame’s success has helped to boost the share of direct selling and this will continue, with other players expected to build on the format’s success in reaching consumers and raising awareness of brands through direct interactions.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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