Executive Summary

Jun 2019
PROSPECTS
Fashion brands surge in premium fragrances

Premium fragrances saw the rapid launch of new fragrance ranges from luxury fashion brands. Louis Vuitton unveiled its first premium men’s fragrance range under five individual fragrances, namely Immensité, Nouveau Monde, Orage, Sur La Route and Au Hasard.

Mass fragrances

Mass fragrances remained highly active in the review period, with the constant launch of new scents by various players. Mass men’s fragrances and mass women’s fragrances brands such as adidas, Silkygirl, Nike and SG Men remained highly competitive by launching new extensions to capture sales.

Smaller sizes of fragrances

Malaysia saw the rising popularity of fragrances in pocket size packaging, which consumers can easily carry when travelling. Leading mass men’s fragrances brand Dashing unveiled its first pocket-size fragrance, Dashing Pocket Ulti Kick Eau De Toilette.

COMPETITIVE LANDSCAPE
Stand-alone fragrance boutiques

In the review period, Malaysia saw a significant rise in the number of stand-alone fragrance boutiques which market single brands of premium fragrances. Dior Parfums unveiled its first ever Maison Christian Dior Fragrance Boutique in Pavilion KL in Malaysia at the end of 2018.

Independent small brands in fragrances

There has been a surge in small independent brands of mass fragrances, which are sold on market stalls or at perfume bars in shopping centres. Both mass men’s and women’s fragrances are offered, with consumers having the flexibility to create their own scents at the perfumery lab set up at the stall.

Many Malaysians can only afford mass fragrances

In the forecast period, luxury fashion brands are likely to continue to focus on the launch of premium ranges of fragrances to stimulate consumers’ interest. However, the availability of many mass fragrances, as well as the use of body mist, could dampen sales of premium fragrances, since younger consumers are likely to opt for cheaper options due to budget constraints.

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Fragrances in Malaysia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fragrances in Malaysia?
  • What are the major brands in Malaysia?
  • What pricing movements are seen across premium and mass fragrances?
  • What are the key product development trends?
  • How are sales of unisex fragrances performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Fragrances in Malaysia - Category analysis

HEADLINES

PROSPECTS

Fashion brands surge in premium fragrances
Mass fragrances
Smaller sizes of fragrances

COMPETITIVE LANDSCAPE

Stand-alone fragrance boutiques
Independent small brands in fragrances
Many Malaysians can only afford mass fragrances

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2013-2018
Table 2 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Fragrances: % Value 2014-2018
Table 4 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 7 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Beauty and Personal Care in Malaysia - Industry Overview

EXECUTIVE SUMMARY

An active year in beauty and personal care
A strong performance for products containing natural ingredients
Competitive landscape
Sensitive skin ranges are available in specialist retailers
Positive outlook for the forecast period

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources