While department stores, beauty specialists, fragrance specialists and direct selling are likely to remain the major distribution channels for fragrances in Malaysia over the forecast period, e-commerce has strong potential with it seeing a significant increase in its value share in 2022. In addition to offering convenience due to home delivery options, the channel is likely to increasingly attract price-sensitive consumers thanks to the wide selection of products being offered at competitive prices.
With the lifting of the remaining travel restrictions in 2022 it is expected that inbound and outbound tourism will pick up over the forecast period, with this being likely to influence demand for fragrances. Coty Travel Retail Asia Pacific unveiled the latest edition of its Around The World multibrand pop-up store in 2022 which is situated at Malaysia Airports-owned Eraman duty-free shopping at Kuala Lumpur International Airport (KLIA).
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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