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The COVID-19 crisis abruptly halted the significant progress that fragrances had been making in the Japanese market. While the category has traditionally been underdeveloped in Japan, mainly for cultural reasons, both imported and domestic brands had begun to see significant growth prior to the pandemic.
Black tea scents prove popular in 2020
Fragrances and body care products scented with black tea proved popular in 2020. This was in part because of the health associations of black tea and the fact that people were increasingly seeking a sense of healing with the rising rate of COVID-19 infections.
Chanel gains the lead
Chanel KK took top spot in fragrances from Bluebell Japan Ltd in 2020 despite its value share declining, as Coty took over distribution of a number of brands, including Chloé by Chloé, Marc Jacobs Daisy and a range of Gucci and Calvin Klein brands from the former category leader. As a result, Coty Japan GK became the second largest player in fragrances in the Japanese market in 2020.
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Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in Japan report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Fragrances in Japan?
Which are the leading brands in Japan?
How are products distributed in Japan?
To what extent is e-commerce changing the retail environment and consumer demand?
How are sales of mass versus premium beauty products evolving?
Which products are seeing rising demand in the wake of COVID-19?
Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
How is the macroeconomic environment shaping demand?
Where is future growth expected to be most dynamic?
Potential for further development of subscription services
Environmental concerns to exert a growing influence
CATEGORY DATA
Table 1 Sales of Fragrances by Category: Value 2015-2020Table 2 Sales of Fragrances by Category: % Value Growth 2015-2020Table 3 NBO Company Shares of Fragrances: % Value 2016-2020Table 4 LBN Brand Shares of Fragrances: % Value 2017-2020Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020Table 7 Forecast Sales of Fragrances by Category: Value 2020-2025Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025
Beauty and Personal Care in Japan - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2015-2020Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020Table 15 Distribution of Beauty and Personal Care by Format: % Value 2015-2020Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2020Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Fragrances
Premium Men's Fragrances
Premium Women's Fragrances
Premium Unisex Fragrances
Premium Fragrance Sets/Kits
Mass Men's Fragrances
Mass Women's Fragrances
Mass Unisex Fragrances
Mass Fragrance Sets/Kits
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Why buy this report?
Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
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