The COVID-19 crisis abruptly halted the significant progress that fragrances had been making in the Japanese market. While the category has traditionally been underdeveloped in Japan, mainly for cultural reasons, both imported and domestic brands had begun to see significant growth prior to the pandemic.
Fragrances and body care products scented with black tea proved popular in 2020. This was in part because of the health associations of black tea and the fact that people were increasingly seeking a sense of healing with the rising rate of COVID-19 infections.
Chanel KK took top spot in fragrances from Bluebell Japan Ltd in 2020 despite its value share declining, as Coty took over distribution of a number of brands, including Chloé by Chloé, Marc Jacobs Daisy and a range of Gucci and Calvin Klein brands from the former category leader. As a result, Coty Japan GK became the second largest player in fragrances in the Japanese market in 2020.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Fragrances research and analysis database.
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