Since the pandemic, greater time has been spent at home, with many local consumers enjoying wearing scented body care or fragrances as part of self-care and indulgence in addition to home fragrances such as candles and diffusers. Furthermore, many consumers who traditionally chose fragrances when socialising are now able to enjoy their favourite personal scent more frequently than before, due to the casualisation of business etiquette.
An increasing number of brands within skin care, clothing, and fabric care with deodorising, disinfecting, and fragrance benefits will likely intensify competition for fragrances in the future. A wider range of options means that consumers who have difficulty in deciding which products are most suitable will find that the availability of personalisation services is a strong factor in the purchasing decision and not limited to the category of fragrances.
Japanese consumers tend to find emotional value in fragrances and may positively perceive them from an entertainment perspective in the future. In April 2022, a personalised fragrance service, Scently, was released, claiming to offer a unique experience.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Fragrances industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!