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Country Report

Fragrances in

Fragrances in Taiwan

20 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Relatively strong sales growth expected in the category over the forecast period

Fragrances is set to be among the most dynamic categories in beauty and personal care over the forecast period, with only oral care and sun care set to register higher percentage growth. As during the review period, the main drivers of sales growth over the forecast period are set to be consistent new product development and the regular appearance of new scents, which has proven a reliable way to maintain consumer interest.

Premium brands set to remain dominant

There are no signs that premium fragrances will relinquish its position as the most important fragrances category during the forecast period. Indeed, the leading premium fragrances brands are expected to make further inroads into men’s fragrances, with premium men's fragrances set to be a particularly dynamic category during the forecast period.

Mass fragrances likely to continue struggling

Demand for mass fragrances is expected to remain limited throughout the forecast period, with the category set to significantly underperform premium fragrances. In particular, mass women’s fragrances is set to struggle during the forecast period, with volume sales set to decline and value sales slated for merely marginal growth at constant 2017 prices.

COMPETITIVE LANDSCAPE

Fa Hua Fragrance & Cosmetic Co remains at the top of a fragmented category

Overall, the competitive landscape for fragrances in Taiwan is very fragmented. Fa Hua Fragrance & Cosmetic Co Ltd led sales in 2017 thanks to the popularity of its leading brand Christian Dior.

Chanel SA becomes the second leading player, relegating L’Occitane to third place

Chanel SA overtook L’Occitane Taiwan Ltd to assume second position in fragrances in 2017. Towards the end of the review period, Chanel registered strong sales growth as it benefited from the relaunch of several of its classic and timeless fragrance brands as well as its introduction of new product in premium men’s fragrances and premium women’s fragrances throughout the second half of the review period.

Premium brands with an international profile continue to dominate sales

Sales of fragrances are dominated by international brands offering premium fragrances. These brands have a global profile and project an opulent and highly aspirational image, which increasing numbers of Taiwanese consumers seek to identify with.

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Fragrances Market Sample Report Fragrances Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fragrances in Taiwan?
What are the major brands in Taiwan?
What pricing movements are seen across premium and mass fragrances?
What are the key product development trends?
How are sales of unisex fragrances performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Fragrances in Taiwan - Category analysis

HEADLINES

PROSPECTS

Relatively strong sales growth expected in the category over the forecast period

Premium brands set to remain dominant

Mass fragrances likely to continue struggling

COMPETITIVE LANDSCAPE

Fa Hua Fragrance & Cosmetic Co remains at the top of a fragmented category

Chanel SA becomes the second leading player, relegating L’Occitane to third place

Premium brands with an international profile continue to dominate sales

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2012-2017
Table 2 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Fragrances: % Value 2013-2017
Table 4 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 7 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Beauty and Personal Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Consistent positive growth registered in beauty and personal care in 2017

Natural products become more popular in skin care and colour cosmetics

Major international players continue to lead sales

South Korean brands remain at the forefront of new product development

Growth set to accelerate over the forecast period

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Fragrances in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Relatively strong sales growth expected in the category over the forecast period

Premium brands set to remain dominant

Mass fragrances likely to continue struggling

COMPETITIVE LANDSCAPE

Fa Hua Fragrance & Cosmetic Co remains at the top of a fragmented category

Chanel SA becomes the second leading player, relegating L’Occitane to third place

Premium brands with an international profile continue to dominate sales

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Fragrances in Taiwan - Category analysis

HEADLINES

PROSPECTS

Relatively strong sales growth expected in the category over the forecast period

Premium brands set to remain dominant

Mass fragrances likely to continue struggling

COMPETITIVE LANDSCAPE

Fa Hua Fragrance & Cosmetic Co remains at the top of a fragmented category

Chanel SA becomes the second leading player, relegating L’Occitane to third place

Premium brands with an international profile continue to dominate sales

CATEGORY DATA

Beauty and Personal Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Consistent positive growth registered in beauty and personal care in 2017

Natural products become more popular in skin care and colour cosmetics

Major international players continue to lead sales

South Korean brands remain at the forefront of new product development

Growth set to accelerate over the forecast period

MARKET DATA

DEFINITIONS

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