Fragrances is set to maintain solid current value growth in the forecast period, with increases across all categories. As seen in several years of the review period, premium unisex fragrances is expected to see the highest growth in the forecast period.
The next trend in fragrances is expected to be a strong emphasis on health and wellbeing. Companies such as The Nue Co and Fewe are developing and marketing fragrances from a health perspective.
Generation Z is increasingly influencing trends and new developments. Therefore, a trend in fragrances is expected to be the continued marketing strategy of collaborating with streetwear brands, which has already been successful in influencing young consumers.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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