The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJul 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Premium fragrances continued to take share away from mass fragrances in 2019, with the former now accounting for over three-quarters of value sales. When it comes to fragrances consumers in Taiwan are generally unwilling to compromise on quality and instead prefer products which are recognisable as premium.
Personalisation is seen as an important trend in capturing the attention of Millennials and younger consumers, with several leading players following this strategy to attract sales. For example, in 2019 leading player Jo Malone, which accounts for most sales of premium unisex fragrances, offered a customisable VIP key chain to consumers who purchased a 100ml bottle of one of its fragrances and a limited edition tote bag to consumers who spent over TWD8,000 on its products.
Looking to buy into the convenience trend some brand manufacturers focused on introducing smaller travel-sized packaging towards the end of the review period. For example, Maison Francis Kurkdjian introduced its Fragrance Wardrobe in 2019 which included a range for him and a range for her.
Sales of fragrances are now expected to decline by 1% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 8% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
Consumers in Taiwan generally wear fragrances to show off their status, but with COVID-19 limiting social interactions this taking its toll on sales of all areas of fragrances. Mass fragrances is expected to be particularly hard hit however, with consumer interest in these products already waning even before the pandemic.
Fragrances is expected to rebound quickly from the impact of COVID-19, with sales growth likely to stabilise as from 2021. Fragrances is still a developing area of beauty and personal care and as such still has plenty of room for growth, with more products and brands likely to enter the market over the forecast period.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fragrances industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fragrances in Taiwan market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.