All fragrances categories achieve solid positive value growth in 2021, although they fall short of their pre-COVID-19 sales levels, thanks to increasing social contact as consumers return to workplaces and the easing of restrictions on retail outlets, consumer foodservice outlets, and other hospitality, leisure and entertainment venues. Premium women’s fragrances lead the way in terms of value growth during the year, followed by premium fragrance sets/kits thanks to renewed consumer demand.
Strong growth of premium women’s fragrances in 2021 is attributable to the post-COVID-19 market normalisation and full reopening of the retail sector, which led to the improved availability of premium fragrances. These products are typically sold in larger modern shopping malls and specialist beauty stores, which saw most limitations to their operations in 2020 as a result of the COVID-19 lockdowns and closures.
Private label remains absent from fragrances in Bosnia and Herzegovina in 2021. The intense promotion of fragrances products and consumers’ continued attachment and loyalty to their favourite brands have represented significant obstacles to the development of private label in the category.
Fragrances is expected to see a positive performance over the forecast period following the marked decline in sales witnessed as a result of COVID-19. Growth is set to be driven by the post-pandemic normalisation and revival of normal social and economic activity in the country.
As both the quality of life and availability of premium fragrances improve in Bosnia and Herzegovina, premium fragrances sets/kits is set to accelerate its growth and be the fastest-growing range within fragrances over the forecast period. Besides younger consumers, niche consumer groups of highly-paid working professionals are set to be the driving force behind the growth of all premium beauty and personal care products in the country, including premium fragrances and premium fragrance sets/kits.
E-commerce recorded strong growth in Bosnia and Herzegovina during the COVID-19 pandemic, providing a strong foundation for further development in fragrances going forward. Over the forecast period, it is set to help boost sales of fragrances and further improve the brand offering in the country.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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