Fragrances in Morocco is slated for a consistently positive sales performance over the forecast period, with rising demand among affluent urban professionals expected to underpin rising demand despite the challenging economic scenario and the pressure on household incomes that is expected to remain in effect until at least the end of 2024. The global economic slowdown and, in particular, the rising cost of living are likely to continue having an impact on category sales, with consumers likely to continue curbing all discretionary spending and instead prioritising the absolute essentials.
The forecast period is expected to see premium fragrances continue to underperform in comparison with mass fragrances as the high prices charged for premium fragrances and ongoing improvements in the quality and presentation of the higher-priced mass brands positioned within the masstige segment set to make mass brands more appealing to a wider consumer audience. Crucially, this trend is developing at a time when household incomes are under pressure due to the rising cost of living and global economic slowdown, resulting in many consumers looking for any opportunity to reduce expenditure on their beauty and personal care purchases.
Mass women’s fragrances is expected to remain the largest category of fragrances in Morocco throughout the forecast period, with the category also set to register a dynamic sales performance. This is largely due to the general bias towards women’s fragrances in Morocco, a reflection of the greater attention that local women pay to their personal grooming routines than local men.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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