The “green” trend is expected to affect both fragrance formulae and packaging. Natural and organic ingredients that have been sourced responsibly are predicted to be favoured, along with environmentally-friendly packaging.
Consumers in Turkey have started to buy fragrances from online stores by the same offline retailers they frequented to buy these products after pandemic. E-commerce consumers have increasingly shown a preference for classic and iconic fragrances, as these are perceived to be a safer bet for online purchases.
Retail volume and value (constant 2022 prices) sales of fragrances are projected to grow through the forecast period. In line with the resumption of pre-pandemic work and social norms, stronger tourism flows are expected to benefit the category performance.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Fragrances industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!