Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Fragrances in

Fragrances in Turkey

Apr 2021

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Social distancing, store closures and reduced tourism impact sales in 2020

Sales of fragrances recorded slight volume decline of 2% in 2020 due to a combination of social distancing and lockdowns, including temporary closures of beauty specialist retailers and department stores, as well as reduced tourism during the year. Premium fragrances, which were driving value sales prior to COVID-19, declined sharply, recording double-digit value and volume declines, as many consumers of fragrances turned towards mass products as a means of saving money on less essential items during a time of exacerbated economic stress.

High growth for mass unisex fragrances due to strong cologne demand during the pandemic

Cologne was in high demand in 2020 because its 80% alcohol content helped it double as a disinfectant in the Turkish tradition of splashing hands when arriving at or leaving someone’s home, a restaurant or elsewhere. This translated into high growth rates in the mass unisex fragrances category.

Avon maintains its lead in 2020 with its strong portfolio and innovation

Avon continued to hold the leading value share in fragrances in Turkey in 2020, on the strength of its top mass brands for women (Avon Perceive, Avon Incandessence and Avon Wishes) and for men (Avon Full Speed, Perceive for Men and Avon Individual Blue). The global direct selling giant has a strong brand portfolio and constantly innovates to maintain its leading position.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Fragrances Market Sample Report Fragrances Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fragrances in Turkey?
What are the major brands in Turkey?
What pricing movements are seen across premium and mass fragrances?
What are the key product development trends?
How are sales of unisex fragrances performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Want to find out more about this report?

Request more information

Fragrances in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Social distancing, store closures and reduced tourism impact sales in 2020

High growth for mass unisex fragrances due to strong cologne demand during the pandemic

Avon maintains its lead in 2020 with its strong portfolio and innovation

RECOVERY AND OPPORTUNITIES

Increased tourism to benefit future fragrances sales

Puig announces a new way to shop for fragrances

Companies expected to expand their product range to include cologne, driving future sales of unisex fragrances

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2015-2020
Table 2 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Fragrances: % Value 2016-2020
Table 4 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 7 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

Beauty and Personal Care in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Fragrances in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Social distancing, store closures and reduced tourism impact sales in 2020

High growth for mass unisex fragrances due to strong cologne demand during the pandemic

Avon maintains its lead in 2020 with its strong portfolio and innovation

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Fragrances in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Social distancing, store closures and reduced tourism impact sales in 2020

High growth for mass unisex fragrances due to strong cologne demand during the pandemic

Avon maintains its lead in 2020 with its strong portfolio and innovation

RECOVERY AND OPPORTUNITIES

Increased tourism to benefit future fragrances sales

Puig announces a new way to shop for fragrances

Companies expected to expand their product range to include cologne, driving future sales of unisex fragrances

CATEGORY DATA

Beauty and Personal Care in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports