Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Fragrances in

Fragrances in Turkey

21 pages, May 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Luxury fashion houses tapping super premium fragrances

Luxury fashion houses continue to move into super premium fragrances in Turkey. In 2016, Louis Vuitton launched seven perfumes, each based around a different flower.

Strong new product development in fragrances

There will continue to be strong new product development in fragrances, with sales being fuelled by the strong performance of longstanding icons such as Chance and Miss Dior. There is likely to be a growing focus on changing fragrances, with seasonal limited editions thus likely to see growing popularity.

Internet retailing sales to continue growing

Many premium fragrances brands can now be found online at prices 20% lower than in traditional store-based retail outlets. Internet sales are particularly popular among second time buyers.

COMPETITIVE LANDSCAPE

Avon continues to lead sales

Avon’s top brands in fragrances are Avon Incandescence, Avon Perceive and Avon Wishes within mass women’s fragrances, while Avon Full Speed, Avon Individual Blue and Avon Perceive for Men lead mass men’s fragrances. However, the company lost sales share throughout the review period.

Millennials to drive fragrances sales

Advertising and marketing is focusing more on younger people as companies increasingly see millennials as their future consumers and are tailoring product ranges to meet preferences (eg environmentally friendly). For example, bottles of Louis Vuitton’s new fragrance are refillable, thus improving environmental sustainability.

Competition between local and international private label ranges

There will be increased competition between local and international apparel companies in mass fragrances over the coming years. Companies are expected to invest heavily in new product developments and advertising as a means of increasing their sales shares.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Fragrances Market Sample Report Fragrances Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fragrances in Turkey?
What are the major brands in Turkey?
What pricing movements are seen across premium and mass fragrances?
What are the key product development trends?
How are sales of unisex fragrances performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Want to find out more about this report?

Request more information

Fragrances in Turkey - Category analysis

HEADLINES

PROSPECTS

Luxury fashion houses tapping super premium fragrances

Strong new product development in fragrances

Internet retailing sales to continue growing

COMPETITIVE LANDSCAPE

Avon continues to lead sales

Millennials to drive fragrances sales

Competition between local and international private label ranges

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2012-2017
Table 2 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Fragrances: % Value 2013-2017
Table 4 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 7 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Beauty and Personal Care in Turkey - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sales continue to grow in 2017

Increasing demand for natural and free-from products

Online sales boosted by various factors

Innovation drives sales

Strong growth potential

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Fragrances in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Luxury fashion houses tapping super premium fragrances

Strong new product development in fragrances

Internet retailing sales to continue growing

COMPETITIVE LANDSCAPE

Avon continues to lead sales

Millennials to drive fragrances sales

Competition between local and international private label ranges

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Fragrances in Turkey - Category analysis

HEADLINES

PROSPECTS

Luxury fashion houses tapping super premium fragrances

Strong new product development in fragrances

Internet retailing sales to continue growing

COMPETITIVE LANDSCAPE

Avon continues to lead sales

Millennials to drive fragrances sales

Competition between local and international private label ranges

CATEGORY DATA

Beauty and Personal Care in Turkey - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sales continue to grow in 2017

Increasing demand for natural and free-from products

Online sales boosted by various factors

Innovation drives sales

Strong growth potential

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports