Fragrances is expected to record slight volume growth over the forecast period following review period decline and double-digit current value growth. From 2022, tourism is expected to increase, and this is expected to benefit category growth as tourists from the Middle East as well as from elsewhere would normally account for a large proportion of fragrance sales.
Puig has announced a new way for consumers in Turkey to shop for fragrances. The company has created a mobile technology tool, AI.
Flormar started to sell a special hygiene line including cologne in the autumn of 2020 to meet the increased consumer demand resulting from the COVID-19 pandemic. Meanwhile, another leading colour cosmetics brand, Goldenrose, introduced cologne in the same year.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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