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Country Report

Fragrances in

Fragrances in Serbia

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Fragrances suffers significant decline in 2020 being considered non-essential while consumers stay at home

Fragrances was among the categories of beauty and personal care in Serbia that were the most seriously hit by the impact of COVID-19 in 2020. These products are simply seen as non-essential by most consumers, and many decided to cut their expenditure on them due to declining consumer confidence.

E-commerce gains further traction as consumers increasingly shop online from home

While store-based retailing remained the dominant distribution channel for fragrances in 2020, with most sales made in drugstores/parapharmacies, non-store retailing continued to gain ground driven by the traditionally strong position of direct sellers and the advancing share attributed to e-commerce. E-commerce in fragrances was already pretty strong compared to other categories within beauty and personal care in Serbia in 2019, but in 2020 it received an additional strong boost due to the outbreak of COVID-19.

Manufacturers offer more discounts in 2020 as consumers face economic difficulties

Many producers, for example Sarantis, tried to attract consumers in 2020 by offering their fragrances products at discounted prices or even by permanently lowering the prices of their brands. This was in contrast to prior years when manufacturers introduced new launches as consumers’ incomes rose.

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Fragrances Market Sample Report Fragrances Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Serbia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fragrances in Serbia?
What are the major brands in Serbia?
What pricing movements are seen across premium and mass fragrances?
What are the key product development trends?
How are sales of unisex fragrances performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Fragrances in Serbia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Fragrances suffers significant decline in 2020 being considered non-essential while consumers stay at home

E-commerce gains further traction as consumers increasingly shop online from home

Manufacturers offer more discounts in 2020 as consumers face economic difficulties

RECOVERY AND OPPORTUNITIES

Reduced consumer confidence and spending power will delay the recovery of fragrances

Serbian consumers likely to remain loyal to brands, preventing private label from emerging

Online retailing expected to gain more attention from manufacturers and retailers

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2015-2020
Table 2 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Fragrances: % Value 2016-2020
Table 4 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 7 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

Beauty and Personal Care in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Fragrances in Serbia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Fragrances suffers significant decline in 2020 being considered non-essential while consumers stay at home

E-commerce gains further traction as consumers increasingly shop online from home

Manufacturers offer more discounts in 2020 as consumers face economic difficulties

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Fragrances in Serbia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Fragrances suffers significant decline in 2020 being considered non-essential while consumers stay at home

E-commerce gains further traction as consumers increasingly shop online from home

Manufacturers offer more discounts in 2020 as consumers face economic difficulties

RECOVERY AND OPPORTUNITIES

Reduced consumer confidence and spending power will delay the recovery of fragrances

Serbian consumers likely to remain loyal to brands, preventing private label from emerging

Online retailing expected to gain more attention from manufacturers and retailers

CATEGORY DATA

Beauty and Personal Care in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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