During the forecast period, it is expected that fragrances will record moderate value sales growth (at constant 2022 prices), driven by new product developments. Direct sellers are expected to maintain their strong positions in mass fragrances, thanks to their frequent introduction of new products.
In the forecast period, health and personal care stores are expected to grow in popularity as they increase their number of stores and assortment of fragrances. They are anticipated to offer attractive prices compared to other retail channels.
Volume sales growth of fragrances is likely to be hampered by consumers’ growing price sensitivity over the forecast period, due to price increases and a decline in disposable income. Consumers are anticipated to look for the best prices in mass fragrances and may shift to lower-priced segments or even decrease consumption of mass fragrances.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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