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Fragrances in Romania

April 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Fragrances industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Fragrances industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Fragrances in Romania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Fragrances in Romania?
  • Which are the leading brands in Romania?
  • How are products distributed in Romania?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Fragrances in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Strong declines as social restrictions remove incentive to use fragrances
Direct selling remains leading distribution channel; e-commerce sees strong gains as consumers increasingly turn online
Premium fragrances no worse off than mass fragrances as consumers who can afford it continue to purchase their favourite brands

RECOVERY AND OPPORTUNITIES

Premium fragrances set for faster recovery than mass; unisex fragrances expected to see growing interest and consumers branch out from traditional scents
Dynamic growth expected for e-commerce as consumers continue to use for ease and convenience
New product launches expected from Arab brands and mass brands imitating premium brands

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2015-2020 Table 2 Sales of Fragrances by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Fragrances: % Value 2016-2020 Table 4 LBN Brand Shares of Fragrances: % Value 2017-2020 Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020 Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020 Table 7 Forecast Sales of Fragrances by Category: Value 2020-2025 Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

Beauty and Personal Care in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025 Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2015-2020 Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020 Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020 Table 15 Distribution of Beauty and Personal Care by Format: % Value 2015-2020 Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2020 Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025 Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Fragrances research and analysis database.

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