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Country Report

Fragrances in

Fragrances in Romania

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Fragrances continues to perform well in Romania

In 2017, fragrances remained the biggest category in value terms in beauty and personal care in Romania, followed by skin care and colour cosmetics, thus differing from other Eastern European markets, where skin care leads sales. This situation can be attributed to the consumption habits of several generations.

Premium fragrances outperforming their mass counterparts

Premium fragrances continued to outperform mass scents in 2017 as consumers sought higher-end brands, largely from premium-positioned retailers. In fact, many luxury brands have expanded into fragrances as an entry point for consumers.

Niche fragrances slowly gaining ground

Niche scents remained by far the fastest growing space in fragrances in Romania in 2017. As the category becomes ever more saturated, maintaining brand loyalty is becoming more difficult, with consumers increasingly seeking exclusive and more personalised fragrances to express their personality.

COMPETITIVE LANDSCAPE

Sales supported by manufacturer innovations and new product launches

Fragrances in Romania remained a highly saturated category with a large number of players in 2017. The leading manufacturer was Avon, followed by Oriflame, L’Oréal and Coty.

Growth opportunities

The future looks bright for fragrances in Romania, with the category offering growth opportunities for both manufacturers and retailers. Sales will be supported by the rising usage of scents among younger generations, increasing internet penetration and thus online sales, the wider availability of fragrances in different price segments and generally increasing consumer spending on beauty and personal care products thanks to rising disposable incomes.

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Samples

Fragrances Market Sample Report Fragrances Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fragrances in Romania?
What are the major brands in Romania?
What pricing movements are seen across premium and mass fragrances?
What are the key product development trends?
How are sales of unisex fragrances performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Fragrances in Romania - Category analysis

HEADLINES

PROSPECTS

Fragrances continues to perform well in Romania

Premium fragrances outperforming their mass counterparts

Niche fragrances slowly gaining ground

COMPETITIVE LANDSCAPE

Sales supported by manufacturer innovations and new product launches

Growth opportunities

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2012-2017
Table 2 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Fragrances: % Value 2013-2017
Table 4 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 7 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Beauty and Personal Care in Romania - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Romania continues to record healthy growth in 2017

What consumers look for in beauty and personal care products

Domestic companies gaining ground in the local beauty and personal care market

Internet retailing by far the fastest growing distribution channel in beauty and personal care

Niche and premium beauty and personal care categories to record the strongest growth over the forecast period

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Fragrances in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Fragrances continues to perform well in Romania

Premium fragrances outperforming their mass counterparts

Niche fragrances slowly gaining ground

COMPETITIVE LANDSCAPE

Sales supported by manufacturer innovations and new product launches

Growth opportunities

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Fragrances in Romania - Category analysis

HEADLINES

PROSPECTS

Fragrances continues to perform well in Romania

Premium fragrances outperforming their mass counterparts

Niche fragrances slowly gaining ground

COMPETITIVE LANDSCAPE

Sales supported by manufacturer innovations and new product launches

Growth opportunities

CATEGORY DATA

Beauty and Personal Care in Romania - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Romania continues to record healthy growth in 2017

What consumers look for in beauty and personal care products

Domestic companies gaining ground in the local beauty and personal care market

Internet retailing by far the fastest growing distribution channel in beauty and personal care

Niche and premium beauty and personal care categories to record the strongest growth over the forecast period

MARKET DATA

SOURCES

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