Fragrances in Romania

June 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Fragrances industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Fragrances industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Fragrances in Romania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Fragrances in Romania?
  • Which are the leading brands in Romania?
  • How are products distributed in Romania?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Fragrances in Romania - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Premium fragrances sees a faster recovery than mass due to the growing popularity of online shopping in rural areas
E-commerce sees strong gains as consumers increasingly turn online
As the popularity of direct sellers wanes, L’Oréal Groupe inches its way closer to the top position

PROSPECTS AND OPPORTUNITIES

Premium fragrances set for faster recovery than mass; unisex fragrances expected to see growing interest and consumers branch out from traditional scents
Dynamic growth expected for e-commerce as consumers continue to use for ease and convenience
New product launches expected from Arab brands and mass brands imitating premium brands

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2016-2021 Table 2 Sales of Fragrances by Category: % Value Growth 2016-2021 Table 3 NBO Company Shares of Fragrances: % Value 2017-2021 Table 4 LBN Brand Shares of Fragrances: % Value 2018-2021 Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021 Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021 Table 7 Forecast Sales of Fragrances by Category: Value 2021-2026 Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026

Beauty and Personal Care in Romania - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026 Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2016-2021 Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021 Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021 Table 15 Distribution of Beauty and Personal Care by Format: % Value 2016-2021 Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2021 Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026 Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Fragrances

    • Premium Men's Fragrances
    • Premium Women's Fragrances
    • Premium Unisex Fragrances
    • Premium Fragrance Sets/Kits
    • Mass Men's Fragrances
    • Mass Women's Fragrances
    • Mass Unisex Fragrances
    • Mass Fragrance Sets/Kits

Fragrances

This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.

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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Fragrances research and analysis database.

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