Fragrances were severely impacted by the 2020 pandemic lockdowns, as with people spending significant amounts of time at home and not meeting with other people and socialising, there was less demand for fragrances. In 2021, with society gradually opening up and people wanting to present themselves well, fragrances registered healthy current value and volume growth.
Orbico continued to lead fragrances in Slovenia in 2021 due to the fact that the player offers a strong portfolio of brands including Tom Tailor, Roberto Cavalli, Christina Aguilera, Puma, Bruno Banani, and Oriflame, amongst others. The player also offers good deals and has a large distribution network, with competitive prices and wide availability.
Rose-scented fragrances were popular in 2021. Armani launched Si Intense, which has more depth and intensity than the original Si.
Fragrances will register moderate constant value growth over the forecast period, with women’s fragrances continuing to account for more value sales and will continue to benefit from more allotted display space. Premium will also register higher constant value growth than mass.
Genderless fragrances are a growing trend among younger consumers and tie in with younger generations exploring new ways of expressing and identifying themselves. Fragrance brands are recognising this by creating scents that don’t necessarily specify a gender, in the stereotypical perception of masculine and feminine attributes such as floral for women and woody for men.
E-commerce will continue to gain value share. Consumers are being drawn by the promotional prices available online, while special promotions such as Black Friday having proved to be an effective way of increasing volume sales.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Fragrances industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!