Fragrances sales in Slovenia were significantly impacted in 2020 as a result of the COVID-19 pandemic. Social distancing measures reduced the need or attractiveness of these products as less frequent social gatherings and working from home mandates were commonplace throughout the year.
A significant portion of consumers switched to e-commerce channels in 2020 and particularly during the lockdown months due to safety reasons amid the COVID-19 pandemic. An increase in online purchasing was observed in all age groups and particularly amongst the elderly, who largely approach non-traditional methods of payment with scepticism.
Orbico doo continued to lead fragrances in Slovenia in 2020 due to the fact that the player offers a strong portfolio of brands including Tom Tailor, Roberto Cavalli, Christina Aguilera, Puma, Bruno Banani, and Oriflame, amongst others. The player also offers good deals and has a large distribution network, with competitive prices and wide availability.
A relatively swift recovery is expected for fragrances in Slovenia in 2021 and beyond. The intensity of this recovery will be dictated by the speed at which COVID-19 restrictions and working from home measures are eased.
A lower degree of discretionary spending is projected for the early part of the forecast period, with the economic effects of COVID-19 still lingering; this will result in more consumers opting for mass fragrances. During the latter part of the forecast period, however, a consumer shift towards premium fragrances is expected to be seen as disposable incomes increase.
The recovery of fragrances will be very much based on players’ abilities to offer value for money options to consumers with weakened spending power. For example, as can be seen in apparel, designers sometimes produce different lines to suit different budgets, such as haute couture and off-the-peg collections.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Fragrances research and analysis database.
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