Fragrances in Slovenia

PROSPECTS

Volume demand continues to fall

Value growth remained low for fragrances in 2018. The category continues to be influenced by emergent consumer purchasing behaviours after years of frugality stimulated by financial turmoil of the previous decade.

Sets/kits benefits from consumers’ desire for discounts

Both premium and mass sets/kits experienced strong growth in 2018, in a continuation from the previous year, as price-conscious consumers purchased such products as a way to lower the average unit price of the products in the set. Gift sets/kits are most popular, given that fragrances are often purchased as gifts.

Mass fragrances are popular amongst millennials

There are differences between the generations in terms of the types of fragrances preferred. For instance, older demographics tend to choose traditional fragrances with classic appeal and their brand extensions.

COMPETITIVE LANDSCAPE

Two companies strongly lead

Orbico led fragrances in 2018 and achieved strong sales growth over the previous year, which enabled it to extend its position. Most of its portfolio is represented by Coty brands, amongst other manufacturers.

The remaining half of fragrances is fragmented

Other than the two leading players, the remainder of the fragrances category is highly fragmented. The reason is the extraordinary number of products available in the market, with choice being one of the key performance indicators for drugstores/parapharmacies and retailers in general.

No scope for private label or domestic brands in this premium category

Given the premium perception of fragrances there is no demand for private label in this category. As a result, there is no incentive for retailers to produce private label fragrances as their luxury status means they are unlikely to be successful.

Files are delivered directly into your account within a few minutes of purchase.