Over the forecast period the fragrances category is set to see stagnation in volume terms in relation to the review period. Inflation and the ongoing economic crisis will be the two main reasons behind the volume sales decrease.
Health and beauty specialists represents an important channel in the distribution of fragrances in Tunisia, with the number of stores increasing. This in turn is making the category more widely accessible to Tunisian consumers.
Despite the positive outlook for fragrances over the forecast period, illicit trade will remain a major threat to expansion. Indeed, the growing market for counterfeit goods and the rising availability of substitutes has adversely affected fragrances, with this set to continue in the forecast period.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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