During the first six months of 2021, home seclusion, working from home and a limited number of special occasions due to COVID-19 did not allow consumers to spend more on fragrances. There were also fewer weddings and family celebrations during the summer of 2021.
Several outlets specialise in the sale of perfumes in Tunisia. These fragrance shops sell the base of perfumes (without adding alcohol) and also sell perfumes mixed with alcohol in small (50ml and 100ml) unbranded bottles.
Puig Tunisie remained the leader in fragrances in Tunisia in 2021 thanks to a wide portfolio that includes popular international brands Carolina Herrera and Paco Rabanne. Advertising campaigns on European and Arab TV channels were also a key factor in its success.
Without exception, premium fragrances in Tunisia are imported. Their price has grown rapidly due to the economic crisis, as well as inflation, and they can now be classified as luxury goods.
The current situation in Tunisia is extremely favourable to the expansion of the parallel market. Inflation, high prices and the lack of border controls between Tunisia and both Algeria and Libya help the parallel market to proliferate in the country.
Tunisian fragrances companies, which are mainly present in mass women’s and men’s fragrances, have been experiencing problems even before the arrival of COVID-19 in the country. The parallel market, as well as importation, were amongst other factors resulting in their weak performance.
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This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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