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Country Report

Fragrances in

Fragrances in Austria

20 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers show strong preference for mass and premium products

Consumers in Austria showed strong preference for premium products in 2017, opting for high-quality, long-lasting fragrances. This tendency was noticeable among both men and women.

Trend towards unisex fragrances expected to continue

With perceptions of typically male and female roles becoming less clear, the notions of typically male or female behaviour, appearance or consumption patterns are also becoming increasingly blurry. This has led to more unisex purchasing patterns, including with fragrances.

Uniqueness and originality important for consumers

Another trend observed in fragrances in 2017 was that towards more individuality and uniqueness. This tendency was visible in fragrances also.

COMPETITIVE LANDSCAPE

Leading fragrance brands profit from fashionable image

Although fragrances remains highly fragmented, Coty Prestige Austria has positioned itself as a strong leader, mainly thanks to globally known brands like adidas, Hugo Boss, Calvin Klein, Mexx and Lacoste. The wide variety of available brands, ranging from mass to premium, enabled Coty Prestige Austria to position itself as the undisputed leader in fragrances.

Reduced prices of mass brands negatively impact private label sales

With strong competition in fragrances and consumer preference for either branded mass fragrances for everyday use or premium brands for special occasions, private label ranges struggle to remain competitive in this area. While several retailers like Rewe International, Hofer and Lidl Österreich offer their own mass fragrances in their outlets, Austrian consumers typically refrain from buying these products.

Branded producers expected to face challenges

With fast-changing lifestyles and fashion trends, consumer behaviour is also set to change over the coming years. For example, many younger consumers might increasingly opt to refrain from more traditional brands like Calvin Klein and Hugo Boss, perceiving these as fragrances used by their parents.

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Fragrances Market Sample Report Fragrances Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fragrances in Austria?
What are the major brands in Austria?
What pricing movements are seen across premium and mass fragrances?
What are the key product development trends?
How are sales of unisex fragrances performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Fragrances in Austria - Category analysis

HEADLINES

PROSPECTS

Consumers show strong preference for mass and premium products

Trend towards unisex fragrances expected to continue

Uniqueness and originality important for consumers

COMPETITIVE LANDSCAPE

Leading fragrance brands profit from fashionable image

Reduced prices of mass brands negatively impact private label sales

Branded producers expected to face challenges

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2012-2017
Table 2 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Fragrances: % Value 2013-2017
Table 4 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 7 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Beauty and Personal Care in Austria - Industry Overview

EXECUTIVE SUMMARY

Good overall performance in 2017

Natural products perform well, with vegan becoming the new organic

Big global players continue to lead, while private label registers losses

Strong focus on new product launches

Prolonged fierce competition to impact value sales

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Fragrances in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers show strong preference for mass and premium products

Trend towards unisex fragrances expected to continue

Uniqueness and originality important for consumers

COMPETITIVE LANDSCAPE

Leading fragrance brands profit from fashionable image

Reduced prices of mass brands negatively impact private label sales

Branded producers expected to face challenges

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Fragrances in Austria - Category analysis

HEADLINES

PROSPECTS

Consumers show strong preference for mass and premium products

Trend towards unisex fragrances expected to continue

Uniqueness and originality important for consumers

COMPETITIVE LANDSCAPE

Leading fragrance brands profit from fashionable image

Reduced prices of mass brands negatively impact private label sales

Branded producers expected to face challenges

CATEGORY DATA

Beauty and Personal Care in Austria - Industry Overview

EXECUTIVE SUMMARY

Good overall performance in 2017

Natural products perform well, with vegan becoming the new organic

Big global players continue to lead, while private label registers losses

Strong focus on new product launches

Prolonged fierce competition to impact value sales

MARKET DATA

SOURCES

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