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Country Report

Fragrances in

Fragrances in Argentina

Apr 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Economic uncertainty and home seclusion negatively affect demand for non-essential items such as fragrances

Sales of fragrances fell by 8% in constant value terms in 2020 in light of the impact of COVID-19. The poor performance in 2020 is attributable to the fact that increased economic uncertainty due to measures to control the spread of COVID-19 further deterred consumers from purchasing non-essential items, and the fact that the lack of social contact resulting from home seclusion significantly reduced the number of occasions at which consumers would typically wear fragrances.

E-commerce continues its upward march

E-commerce saw a significant expansion in 2020, driven by websites developed by the major beauty specialist retailers, such as Juleriaque and Pigmento, during the review period. The mandated closure of physical stores during the lockdown led to a shift of sales to e-commerce.

Natura Argentina maintains its lead thanks to its well-performing mass women’s and mass men’s fragrances

Natura Argentina extended an already strong lead in fragrances in 2020. The company is the leading player in both mass women’s and mass men’s fragrances, with its Natura brand performing particularly well in mass women’s fragrances.

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Fragrances Market Sample Report Fragrances Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fragrances in Argentina?
What are the major brands in Argentina?
What pricing movements are seen across premium and mass fragrances?
What are the key product development trends?
How are sales of unisex fragrances performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Fragrances in Argentina - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Economic uncertainty and home seclusion negatively affect demand for non-essential items such as fragrances

E-commerce continues its upward march

Natura Argentina maintains its lead thanks to its well-performing mass women’s and mass men’s fragrances

RECOVERY AND OPPORTUNITIES

As social restrictions are lifted, fragrances is anticipated to see a recovery to pre-pandemic revenue levels by 2022

Economic uncertainty will influence pattern of demand

Unisex fragrances are expected to post the strongest performance, benefiting from an increasingly gender fluid demand but also because of the potential to share them within couples

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2015-2020
Table 2 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Fragrances: % Value 2016-2020
Table 4 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 7 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

Beauty and Personal Care in Argentina - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company Response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Fragrances in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Economic uncertainty and home seclusion negatively affect demand for non-essential items such as fragrances

E-commerce continues its upward march

Natura Argentina maintains its lead thanks to its well-performing mass women’s and mass men’s fragrances

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Fragrances in Argentina - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Economic uncertainty and home seclusion negatively affect demand for non-essential items such as fragrances

E-commerce continues its upward march

Natura Argentina maintains its lead thanks to its well-performing mass women’s and mass men’s fragrances

RECOVERY AND OPPORTUNITIES

As social restrictions are lifted, fragrances is anticipated to see a recovery to pre-pandemic revenue levels by 2022

Economic uncertainty will influence pattern of demand

Unisex fragrances are expected to post the strongest performance, benefiting from an increasingly gender fluid demand but also because of the potential to share them within couples

CATEGORY DATA

Beauty and Personal Care in Argentina - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company Response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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