Over the forecast period, import barriers pose a serious risk to the rise of premium fragrances in Argentina, as these products are 100% imported. Despite the outstanding performance of premium products in 2022, the government tightened import restrictions further to bolster Central Bank reserves, which reached a critical level in 2022.
Throughout the forecast period, e-commerce is expected to continue gaining traction, driven by beauty specialist retailers like Rouge, Juleriaque, and Prestigio, as well as pharmacy chains such as Farmacity. In 2022, these chains continued to invest heavily in marketing campaigns and special discounts on the online channel, primarily focusing on key dates like Mother's Day and Father's Day for premium fragrances, colour cosmetics, and skin care.
As a result of decreasing purchasing power, companies have begun offering smaller pack sizes to attract consumers, a trend expected to continue over the forecast period. While this trend was already present in mass fragrances before the pandemic, it gained momentum in 2022, with small pack sizes becoming available for premium options as well, such as 30ml Carolina Herrera fragrances.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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