Growing price points are expected to slow down retail volume sales of fragrances across the forecast period, with local consumers set to become more price sensitive in 2023 and beyond. In line with rising price-sensitivity, many consumers will adapt their use of fragrances, using less, trading down to less expensive products, or stopping their use of the product together.
Premium fragrances will remain an immature landscape across the forecast period, with high potential and growth opportunities. The return to the pre-pandemic lifestyle increased socialising and events, and the growing number of tourists in the country are set to stimulate retail volume sales of premium fragrances during the coming years.
Over the forecast period, online sales are expected to continue increasing for fragrances as the pandemic brought a change in consumer habits. For instance, local consumers increasingly understand that they can browse online at their convenience from a wider range of brands which often run attractive promotional discounts.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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