Fragrances in Belgium

April 2023
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Fragrances industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Fragrances industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Fragrances in Belgium report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Fragrances in Belgium?
  • Which are the leading brands in Belgium?
  • How are products distributed in Belgium?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Fragrances in Belgium - Category analysis

KEY DATA FINDINGS

Strong sales reflect high prices of fragrances in 2022
Promotions and digitalisation key drivers for sales in 2022
Fragrance innovation focuses on natural ingredients and wellbeing in 2022
Inflation crisis set to impact demand for premium fragrances in the short term
Promotions and retail e-commerce to continue boosting fragrance sales over the forecast period
Innovation likely to remain constrained during the forecast period, but some efforts to be focussed on wellbeing trend
Table 1 Sales of Fragrances by Category: Value 2017-2022
Table 2 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Fragrances: % Value 2018-2022
Table 4 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 7 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027

Beauty and Personal Care in Belgium - Industry Overview

Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Table 9 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Fragrances

    • Premium Men's Fragrances
    • Premium Women's Fragrances
    • Premium Unisex Fragrances
    • Premium Fragrance Sets/Kits
    • Mass Men's Fragrances
    • Mass Women's Fragrances
    • Mass Unisex Fragrances
    • Mass Fragrance Sets/Kits

Fragrances

This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.

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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Fragrances research and analysis database.

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