The Philippines has a bright economic outlook with the country projected to enjoy strong and steady GDP growth during the forecast period. This should help to raise disposable income and boost consumer confidence which should in turn translate into stronger sales of non-essential luxury items such as fragrances.
Despite lingering reluctance amongst some consumers to purchase fragrances online due to concerns over authenticity, popular e-commerce sites such as Shopee, Lazada and Zalora, as well as specialist sites such as perfumes.com.
Body sprays are likely to remain popular among price conscious shoppers in the Philippines. Products such as the Bath and Body Works’ Fine Fragrance Mist and the Victoria Secret line of body sprays are likely to retain their appeal with their affordability and large pack size representing good value in the eyes of many consumers.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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