Across the early forecast period, further sales performance will be somewhat limited by decreased incomes and lower purchasing power. In the face of rising price-sensitivity, Irish consumers are expected to do one of two behavioural changes; remove some goods from their beauty routine to save costs or decrease the usage of products to slow down the frequency of replacements.
Despite challenges due to rising price-sensitivity, fragrances will keep the interest of some middle and upper-class consumers as a way to treat themselves and enjoy glamour after long-term home seclusion. This will see premium unisex and premium women’s fragrances record the strongest retail volume growth across the forecast period, while mass fragrances post lower results.
The long lockdowns and restricted social access forced Irish consumers to prioritise self-care and pampering during an anxious period, leading many to acknowledge just how supportive olfactory senses can be for stress relief. Both home fragrances and personal fragrances benefited from this to the extent that sustainable and organic labelling became less of a focus as functional fragrances with mood-enhancing properties took centre stage.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.See All of Our Definitions
This report originates from Passport, our Fragrances research and analysis database.
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