Fragrances in Ireland

PROSPECTS

Demand expected to continue over the forecast period

Fragrances is expected to register positive retail value growth over the forecast period, broadly in line with that of the review period. There will continue to be demand for fragrances, particularly premium fragrances as consumers see this as the most attainable means of purchasing a designer product.

Premium likely to outperform mass fragrances

Premium fragrances products are expected to outperform their mass counterparts. Premium men’s and women’s fragrances are expected to have similar growth levels.

Currency fluctuations expected to affect short-term retail value growth

Brexit is a significant challenge facing the category in the coming years. Phase one of the Brexit negotiations finished at the end of 2017 but uncertainty remains regarding the Irish border, particularly if the UK leaves the EU Customs Union as anticipated.

COMPETITIVE LANDSCAPE

Coty Ireland Ltd continues to innovate and maintains its leading position

Coty Ireland Ltd remained the leading player in 2017. The company’s sales fell slightly but due to the acquisition of several brands from Procter & Gamble in 2016 it remained the leader.

Innovation drives retail value growth in both premium men’s and women’s fragrances

There were several new innovations in 2017, notably the introduction of an eau de toilette version of Dolce & Gabbana The One by new brand owner Shiseido Ltd. The launch of this product provided a more affordable price point for consumers.

Lack of demand for celebrity fragrances in 2017

Celebrity fragrances were not as formidable as they once were but still attracted consumers. One Direction was the last significant launch in the category several years ago.

Files are delivered directly into your account within a few minutes of purchase.