Executive Summary

Jun 2019
PROSPECTS
Premium fragrance to drive sales growth over the forecast period

Steady growth is expected in fragrances over the forecast period. Fragrances is another category that is less impacted by consumer spending so if there are any dips in consumer spending power over the forecast period consumers are likely to continue to purchase fragrances, particularly during gifting occasions such as Christmas as it never fails to be appreciated.

A hard or no-deal Brexit to negatively impact manufacturers and retailers

The experience of purchasing fragrance will have a strong bearing on sales over the forecast period. Consumers increasingly look for unique fragrances and scents for certain occasions such as for a consumer’s wedding.

Unisex fragrance to see significant growth over the forecast period

Demand for unisex fragrance is expected to grow further over the forecast period. Brands that have become popular in recent years, including Tom Ford and Jo Malone, have a gender-neutral positioning strategy targeting both males and females effectively.

COMPETITIVE LANDSCAPE
Mixed fortunes for the leading player Coty Ireland

Coty Ireland was the leading player in the category in 2018 due to its wide product portfolio since it acquired several fragrance brands from Procter & Gamble in 2016. However, some of its bestselling brands such as Calvin Klein are seeing sales decline due to stronger discounting and increased competition from other premium and prestige brands.

Demand for unisex fragrances boosts Jo Malone, Tom Ford and Estée Lauder

There continued to be growing demand for premium unisex fragrances in 2018 due to new innovation and new novel and exotic scents from brands such as Jo Malone and Tom Ford. As a result, Estée Lauder Cosmetics now dominates sales within the premium unisex fragrance category and it has assisted in growing the company’s overall share in the overall fragrance category.

Fall in popularity for celebrity fragrance causing decline in mass sales

There continued to be a decline in demand for celebrity fragrances in Ireland in 2018 with no major launches within the category and other popular fragrance brands such as One Direction falling in popularity due to the band no longer releasing music. The challenge for celebrity fragrances is maintaining their popularity over a long period of time and discounting has become prevalent for less popular celebrity fragrance brands.

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Fragrances in Ireland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Ireland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fragrances in Ireland?
  • What are the major brands in Ireland?
  • What pricing movements are seen across premium and mass fragrances?
  • What are the key product development trends?
  • How are sales of unisex fragrances performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Fragrances in Ireland - Category analysis

HEADLINES

PROSPECTS

Premium fragrance to drive sales growth over the forecast period
A hard or no-deal Brexit to negatively impact manufacturers and retailers
Unisex fragrance to see significant growth over the forecast period

COMPETITIVE LANDSCAPE

Mixed fortunes for the leading player Coty Ireland
Demand for unisex fragrances boosts Jo Malone, Tom Ford and Estée Lauder
Fall in popularity for celebrity fragrance causing decline in mass sales

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2013-2018
Table 2 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Fragrances: % Value 2014-2018
Table 4 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 7 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Beauty and Personal Care in Ireland - Industry Overview

EXECUTIVE SUMMARY

Premium sales driving overall beauty and personal care sales growth in 2018
An increase in the number of domestic brands growing their sales
L’Oréal (UK) leads a relatively fragmented market
Innovation is the key driver of beauty and personal care sales
An uncertain future for players pending the outcome of Brexit

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources