Fragrances in Dominican Republic

PROSPECTS

Mass fragrances dominates

Mass fragrances accounted for by far the highest value share in fragrances in 2017, and also experienced higher growth than premium fragrances. The success of mass fragrances relies on the affordable price of these products, which target the wide low- and middle-income audience in the country.

Women’s fragrances see the most dynamism

The economic growth in the country in the last few years positively impacted Dominican households. Also, with more and more women contributing financially to their households, the acquisition of fragrances has become a little luxury that the increasing number of working women can afford.

The dynamism of premium fragrance sets/kits

Premium fragrance sets/kits saw an outstanding performance in current value terms in 2017, responding to the expansion of retail, the perception of getting better value for money and the possibility to give a set/kit to a family member or friend as a gift, for a holiday or for other important occasion, such as Mother’s Day or Father’s Day. The possibility to acquire in addition to the fragrance, an accessory, a body gel, a moisturiser or a bar soap with the same aroma as the fragrance in attractive packaging also appeals to consumers.

COMPETITIVE LANDSCAPE

Grupo Transbel leads fragrances

Based on wide distribution, an important portfolio of products, constant innovation and accessible prices, Grupo Transbel remained the leading company in fragrances in 2017. It has well-established brands such as L’Bel, Esika and Cyzone, which target different audiences based on their attributes.

Dynamism through new product developments

The new product developments in fragrances in 2017 were high, both in the mass and premium segments and from different companies. In the premium segment, J Gasso Gasso launched CH Men Privé from Carolina Herrera and Olympéa by Paco Rabanne for women, whilst the dynamism of the direct selling companies in terms of innovation was also important.

Expected good performance for fragrances over the forecast period

The good performance of fragrances in 2017 is a clear indicator of the popularity of such products in the country. Mass women’s fragrances in particular is expected to record a strong value CAGR at constant 2017 prices over the forecast period.

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