A number of new fragrances were launched in 2018 for both men and women. Innovation in this category contributed positively to sales performance overall across different distribution channels.
Unlike women’s and men’s fragrances in the Dominican market, the unisex subcategory continues to face an uphill climb among consumers. Overall, consumers prefer stronger scents that are associated with masculinity (eg musk or cedar notes) or femininity (eg floral fragrances), but the concept of a unisex fragrance has yet to take off.
Grupo Transbel led the pack in both women’s and men’s mass fragrances in 2018. The company operates from a successful direct selling platform with the Ésika, L’Bel and Cyzone brands appealing to specific segments.
Domestic production of finished perfumes and fragrances remains somewhat limited in the country and does not have a meaningful presence. Consequently, sales of fragrances are driven by international brands, in both mass and premium segments.
Premium fragrances for both men and women saw another year of positive performance in 2018, with J Gasso Gasso leading the segment. This company distributes a large portfolio of premium fragrances throughout the country and continues to boost sales with the arrival of new products each year.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Dominican Republic with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fragrances industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fragrances in Dominican Republic market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.