Executive Summary

Jun 2019
PROSPECTS
New fragrance launches help fuel retail sales in 2018

A number of new fragrances were launched in 2018 for both men and women. Innovation in this category contributed positively to sales performance overall across different distribution channels.

Unisex offerings fail to take off among consumers

Unlike women’s and men’s fragrances in the Dominican market, the unisex subcategory continues to face an uphill climb among consumers. Overall, consumers prefer stronger scents that are associated with masculinity (eg musk or cedar notes) or femininity (eg floral fragrances), but the concept of a unisex fragrance has yet to take off.

COMPETITIVE LANDSCAPE
Grupo Transbel leads the category in 2018

Grupo Transbel led the pack in both women’s and men’s mass fragrances in 2018. The company operates from a successful direct selling platform with the Ésika, L’Bel and Cyzone brands appealing to specific segments.

International brands dominate in fragrances

Domestic production of finished perfumes and fragrances remains somewhat limited in the country and does not have a meaningful presence. Consequently, sales of fragrances are driven by international brands, in both mass and premium segments.

Few changes in premium fragrances

Premium fragrances for both men and women saw another year of positive performance in 2018, with J Gasso Gasso leading the segment. This company distributes a large portfolio of premium fragrances throughout the country and continues to boost sales with the arrival of new products each year.

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Fragrances in Dominican Republic

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Dominican Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fragrances in Dominican Republic?
  • What are the major brands in Dominican Republic?
  • What pricing movements are seen across premium and mass fragrances?
  • What are the key product development trends?
  • How are sales of unisex fragrances performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Fragrances in Dominican Republic - Category analysis

HEADLINES

PROSPECTS

New fragrance launches help fuel retail sales in 2018
Unisex offerings fail to take off among consumers

COMPETITIVE LANDSCAPE

Grupo Transbel leads the category in 2018
International brands dominate in fragrances
Few changes in premium fragrances

CATEGORY DATA

Table 1 Sales of Fragrances by Category: Value 2013-2018
Table 2 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Fragrances: % Value 2014-2018
Table 4 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 7 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Beauty and Personal Care in Dominican Republic - Industry Overview

EXECUTIVE SUMMARY

BPC sees further growth thanks to solid economic performance
Demand for premium beauty and personal care on the rise
Competitive retail landscape remains largely unchanged over review period
New product launches reflect natural trend and premiumisation in BPC
BPC growth to remain positive over forecast period

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources