Fragrances in Dominican Republic

PRE-COVID-19 PERFORMANCE

Body splashes increase competitive pressure on mass fragrances

Mass fragrances saw growth slow in 2019, as both women and men looked to less expensive options. The pricing competition faced by mass fragrances brands was magnified by the growing presence of body splashes in the deodorants category.

Increasing desire to evoke nature

Increasing environmental-awareness, growing concerns about the impact of artificial chemicals on health, and the increasing stress associated with modern, urban living are all contributing to a growing awareness and idealisation of nature. This is encouraging consumers to look for fragrances that evoke nature, as well as products utilising natural ingredients.

Grupo Transbel leads, while premium brands perform well

Led by Grupo Transbel, direct sellers dominated mass fragrances in 2019. Grupo Transbel’s portfolio includes the Ésika, L’Bel and Cyzone brands, which appeal to specific segments.

2020 AND BEYOND

COVID-19 impact

Fragrances is set to be the beauty and personal care category to see the most marked impact of COVID-19, with sales now expected to fall by 9% in 2020 in 2019 constant value terms. This compares to a 3% rise in sales forecast for 2020 during research conducted at the end of 2019 prior to the spread of the disease.

Affected products within fragrances

Fragrances is set to see all categories register a marked decline in both volume and 2019 constant value terms in 2020 as a result of measures to curb the spread of COVID-19. The significant reduction in consumer confidence and purchasing power is leading to a strong shift away from products deemed to be non-essential.

Recovery and opportunities

With the return to more normal social activity and the opening of non-essential stores, all fragrances categories except for mass unisex fragrances are set to see a return to growth in 2021 in both volume and 2019 constant value terms, and even mass unisex fragrances is expected to register growth in 2022. Nonetheless, overall fragrances is forecast to see sales fall in 2019 constant value terms over 2019-2024 as a whole.

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