Fragrances were negatively impacted by the 2020 pandemic lockdowns, as with people spending significant amounts of time at home and not meeting with other people and socialising, there was less demand for fragrances. In 2021, with society gradually opening up and people wanting to present themselves well, fragrances registered healthy double-digit current value and volume growth.
The recovery of direct selling after the lockdowns benefitted the company leader, Grupo Transbel, which was the best performing in 2021 and gained significant value share. Grupo Transfer’s portfolio includes the Esika, L’Bel and Cyzone brands, which appeal to specific segments.
With the economy recovering from the pandemic and inflation hitting consumer purchasing power, consumers were price sensitive in terms of fragrances in 2021. As a result, mass fragrances registered higher current value growth than premium fragrances, in spite of higher retail prices for premium fragrances.
Fragrances will register moderate constant value growth over the forecast period. With inflation like to become a growing concern over the forecast period, as global factors such as rising energy costs feed into price rises, mass fragrances will outperform premium.
Genderless fragrances are a growing trend among younger consumers and tie in with younger generations exploring new ways of expressing and identifying themselves. Fragrance brands are recognising this by creating scents that don’t necessarily specify a gender, in the stereotypical perception of masculine and feminine attributes such as floral for women and woody for men.
As consumption of fragrances recovers over the forecast period, as outlined above, more players are expected to enter mass fragrances and stir up the competition. Given the popularity and success of direct selling in fragrances, new players may decide to engage in this business model.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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