Over the forecast period, fragrances in New Zealand is projected to see positive growth. The category has not matured and has opportunity for further growth and development.
The pandemic has changed the way New Zealanders shop, driving the adoption of online shopping. In the beauty and personal care industry, fragrances benefitted from this trend, with consumers becoming more open and less apprehensive about purchasing new fragrances online.
Niche, small batch fragrances are expected to grow over the forecast period, driven by consumer demand for unique fragrances. With more consumers moving away from mainstream fragrances, brands are expected to launch small collections in limited quantities.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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