Consumer trends towards sustainable products have significantly influenced the purchase of more natural skin care and beauty products. In the case of fragrances, increasing concerns over the use of common chemicals in fragrances and possible health issues is driving an increasing number of consumers to seek perceived safer alternatives such as organic fragrances or fragrances with natural ingredients.
The increasing prevalence of asthma and allergies in New Zealand has been driving down the use of fragrances and other scented products such as deodorants, soaps, shampoos, sun care, and hand sanitisers. Increasing numbers of studies highlight an increased risk of health problems for sufferers of asthma and allergies who frequently use fragrances, personal hygiene products or beauty products that contain fragrances due to overexposure to chemicals.
The popularity of scented candles containing luxury fragrances continued to grow in 2021. As New Zealanders have been spending greater time at home due to pandemic-related restrictions and remote working, candles continue to occupy a position of importance for home relaxation because of their decorative properties and mood-enhancing results.
Advancements in artificial intelligence (AI) are expected to profoundly impact the development of fragrance formulations over the coming years. Developments in machine learning and data-driven analysis of fragrance trends can allow players to explore thousands of formulations, fragrance families, and ingredients to develop new products according to fast-changing consumer tastes and brand styles.
Solid fragrances continue to grow in popularity as a perceived safer and more convenient alternative to traditional spray formats. Solid fragrances typically contain skin-nourishing ingredients that make them a popular choice for those with sensitive skin or those who have skin reactions to alcohol.
The expansion of blockchain technology in fragrances is expected to improve product quality, traceability, sustainability, and overall compliance towards animal welfare. As a result, consumers will benefit from having access to QR codes that can give them information on the provenance of products, detailed instructions on use and information about the brands.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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