Fragrances in Ghana

June 2026
USD 1,195
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Fragrances industry in Ghana with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Fragrances industry in Ghana, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Fragrances in Ghana report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Fragrances in Ghana?
  • Which are the leading brands in Ghana?
  • How are products distributed in Ghana?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Fragrances in Ghana - Category analysis

Key Data Insights

Fragrances Summary
Mass Fragrances Lead Value Growth as Premium Fragrances Gain Momentum
Amouage and Maison Yusif Set New Standards in Longevity and Inclusivity
Chart 1 Amouage's the Essences
Chart 2 Value Sales 2020-2030
Chart 3 Volume Sales 2020-2030
Chart 4 Value Sales by Category 2025
Mass Fragrances Dominate with Premium Fragrances Accelerating Growth
Local Brands Leverage Climate-Adapted Longevity and Cultural Authenticity
Embracing Sustainability and Wellness Drives Competitive Advantage and Growth
Chart 5 Forecast Value Sales 2020-2030
Chart 6 Forecast Value Sales by Category 2025-2030
Local Manufacturers and Global Brands Compete Amid Market Fragmentation
Chart 7 Company Shares 2025
Chart 8 Brand Shares 2025
Specialist Shops and Small Local Grocers Drive Channel Leadership Amid Growing E-Commerce
Chart 9 Retail Channels 2020-2025
Chart 10 Economic Context for Fragrances
Chart 11 Real Gdp Growth 2020-2030
Chart 12 Inflation 2020-2030
Chart 13 Consumer Context for Fragrances
Chart 14 Population 2020-2030
Chart 15 Consumer Expenditure 2020-2030
Chart 16 Population by Generation 2025

Beauty and Personal Care in Ghana - Industry Overview

2025 Developments

Key Data Insights

Chart 17 Key?Industry Trends for Beauty and Personal Care
Steady Growth Driven by Rising Middle Class and Cautious Spending
Bath and Shower Leads Value Sales While Baby and Child-Specific Products Shows Strong Growth
Chart 18 Smartskin Africa Ai-Powered Skincare Platform
Brands Leverage Clean Reimagined and Digital Tools to Enhance Consumer Trust and Engagement
Chart 19 Value Sales 2020-2030
Chart 20 Volume Sales 2020-2030
Chart 21 Value Sales by Category 2025
Rising Middle Class and Digital Engagement Fuel Growth in Beauty and Personal Care
Hair Care Commands Largest Share While Frangraces Accelerates Growth
Local Relevance and Digital Innovation Reshape Brand Strategies and Consumer Loyalty
Chart 22 Forecast Value Sales 2020-2030
Chart 23 Forecast Value Sales by Category 2025-2030
Multinationals Lead with Stable Shares Amid Emerging Local Competition
Chart 24 Company Shares 2025
Chart 25 Brand Shares 2025
Health and Beauty Specialists and Small Local Grocers Lead Sales
E-Commerce Growth Challenges Traditional Retail with Convenience and Niche Access
Chart 26 Retail Channels 2020-2025
Chart 27 Economic Context for Beauty and Personal Care
Chart 28 Real Gdp Growth 2020-2030
Chart 29 Inflation 2020-2030
Chart 30 Consumer Context for Beauty and Personal Care
Chart 31 Population 2020-2030
Chart 32 Consumer Expenditure 2020-2030
Chart 33 Population by Generation 2025

Country Reports Disclaimer

The following categories and subcategories are included:

Fragrances

    • Premium Body Mists
    • Premium Men's Fragrances
    • Premium Women's Fragrances
    • Premium Unisex Fragrances
    • Premium Fragrance Sets/Kits
    • Mass Body Mists
    • Mass Men's Fragrances
    • Mass Women's Fragrances
    • Mass Unisex Fragrances
    • Mass Fragrance Sets/Kits

Fragrances

This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.

See all of our definitions
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Fragrances research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!