Competitive Landscape
Gillette Leverages Reputation and Product Diversification to Sustain Lead Amid Rising Indie Competition
The men's grooming category in Ireland is moderately concentrated, with heritage brands like Procter & Gamble (Mfg) Ireland Ltd's Gillette Series holding the top position despite the increasing traction of indie brands. This indicates a market dynamic where traditional leaders continue to command significant consumer loyalty, supported by their strong brand reputation, comprehensive product mix, and established consumer trust.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Ireland?
- Which are the leading brands in Ireland?
- How are products distributed in Ireland?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Ireland - Category analysis
Key Data Insights
Men's Grooming Summary
Steady Growth Driven by Holistic Health Awareness and Evolving Consumer Behaviour
Men’S Shaving Dominates Value While Toiletries Drive Volume Growth
Horace Pioneers Diverse Grooming Products to Boost Confidence
Rising Aspiration and Social Media Pressure to Drive Dynamic Consumer Demand
Men's Shaving to Remain Largest While Men's Fragrances Accelerate Rapidly
Gillette Leverages Reputation and Product Diversification to Sustain Lead Amid Rising Indie Competition
Supermarkets Lead with Convenience Shaping Men's Grooming Purchases
Retail E-Commerce Grows Steadily, Complementing Offline Channels with Digital Convenience
Beauty and Personal Care in Ireland - Industry Overview
2025 Developments
Key Data Insights
Steady Growth Driven by Prevention, Clean Innovation and Digital Shifts
Skin Care Leads Value Share While Colour Cosmetics Show Rapid Growth
Clean Reimagined and Longevity Surge as Beauty Norms in Ireland
Lifestyle-Driven Beauty Shapes Consumer Choices and Innovation Pathways
Consumers to Prioritise Prevention and Gentle Efficacy Driving Steady Value Growth
Brands to Align Innovation with Lifestyle Habits to Deepen Consumer Engagement
Retailers and Brands to Evolve Strategies to Capture Shifting Consumer Priorities
Leading Manufacturers Adapt to Shifting Consumer Preferences While Maintaining Dominance
Mass and Premium Players Innovate with Targeted Strategies to Capture Evolving Demand
Grocery Retailers Maintain Dominance While E-Commerce Accelerates Growth
Discounters and Beauty Specialists Grow by Targeting Value and Specialised Needs
Country Reports Disclaimer
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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