Competitive Landscape
Top Companies Reinforce Leadership through Innovation and Strategic Acquisition
In 2025, Procter & Gamble Switzerland Sarl led with a 17% share in men’s grooming in Switzerland, supported by its Gillette portfolio that includes an extensive range of razors, pre- and post-shave products. This comprehensive offering, combined with a focus on continuous innovation of technologically advanced razors and blades, underpins its leading position.
Unilever’S Natural Products Acquisition and Innovation Trends Create Growth Avenues
The acquisition of Dr. Squatch by Unilever in 2025 marks a notable development, positioning the company to capitalise on the increasing consumer demand for men’s grooming products that are both natural and effective.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Switzerland?
- Which are the leading brands in Switzerland?
- How are products distributed in Switzerland?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Switzerland - Category analysis
Key Data Insights
Men's Grooming Summary
Steady Growth Amid Mature Consumer Demand Signals Market Stability
Men’S Fragrances Lead Growth as Toiletries Face Declining Sales
Brands Embrace Longevity and Clean Reimagined Trends to Enhance Product Appeal
Swiss Men’S Grooming Sales to Grow Steadily with Premiumisation Driving Value
Premium Men’S Fragrances to Lead Growth as Skin Care Rises and Shaving Stabilises
Innovation and Sustainability Trends to Shape Future Product Development and Marketing
Top Companies Reinforce Leadership through Innovation and Strategic Acquisition
Unilever’S Natural Products Acquisition and Innovation Trends Create Growth Avenues
Supermarkets Maintain Leadership Driven by Convenience and Variety
Retail E-Commerce Grows Steadily, Appealing through Convenience and Anonymity
Beauty and Personal Care in Switzerland - Industry Overview
2025 Developments
Key Data Insights
Swiss Consumers Drive Premium Growth Amid Steady Economic Expansion and a Sustainability Focus
Fragrances Lead through Premiumisation While Sun Care Drives Dynamic Growth
Science-Driven Formulations and Active Ingredients Shift Swiss Skin Care
Swiss Consumers to Drive Growth through Premiumisation and Health Awareness
Brands to Adopt Sustainability and Innovation to Meet Evolving Consumer Demands
Competition and Innovation to Intensify with a Focus on Premium and Natural Offerings
Leading Companies Strengthen Their Positions through Innovation and Strategic Acquisitions
Merger and Acquisition Activity and Innovation Drive Portfolio Expansion and Sustainability Focus
Health and Beauty Specialists Lead with Exclusive Offerings and Expert Advice
Retail E-Commerce Grows by Enhancing Convenience and Assortment
Country Reports Disclaimer
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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