Water productivity refers to the amount of crop yield that can be produced per unit of water consumed. Improving water productivity in rice production can help to increase crop yields and reduce the amount of water needed to grow rice, which can be important for farmers in areas where water resources are limited or availability is uncertain.
The “lipstick effect” is a phenomenon that refers to the tendency of consumers to increase their spending on small, affordable luxury items during times of economic hardship or uncertainty. It is often used to describe consumer behaviour during times of economic recession or financial stress, when they may be more reluctant to spend money on bigger items, but are still willing to indulge in smaller, less expensive luxuries.
Many local consumers are naturally curious and enjoy trying new and different flavours and textures. A varying sensory experience can provide a sense of novelty and excitement, which can be particularly appealing to those willing to experiment.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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