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Country Report

Rice, Pasta and Noodles in

Rice, Pasta and Noodles in Morocco

36 pages, Nov 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Rice, pasta and noodles are considered to be basic staples in Morocco. Many consumers become familiar with noodles and pasta due to foodservice outlets that serve such food. Additionally, companies have been advertising these products heavily over the last decade and succeeded in gaining the attention of local consumers. Thus, they have become a go-to food for consumers looking for a quick meal option.

COMPETITIVE LANDSCAPE

Mundiriz was the leading player in rice, pasta and noodles with a 12% share of retail value sales in 2017. Cigala is a very popular brand in rice; and the leader overall. The company also has very strong national coverage and targets people from all income groups with a wide range of products and sizes.

PROSPECTS

Rice, pasta and noodles will remain basic staples in Morocco. Many consumers use these products to cook quick and easy-to-prepare meals. Moroccans are becoming very familiar with these products and per capita volume consumption has increased gradually over the review period.

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Samples

Rice Pasta and Noodles Sample Report Rice Pasta and Noodles Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Rice, Pasta and Noodles industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Rice, Pasta and Noodles in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Rice, Pasta and Noodles in Morocco?
What are the major brands in Morocco?
With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
How are manufacturers addressing consumer concerns over health and obesity?
What does the future hold for ethically sourced products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Rice, Pasta and Noodles in Morocco - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2012-2017
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2012-2017
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2012-2017
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2012-2017
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2012-2017
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2013-2017
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2014-2017
Table 8 NBO Company Shares of Rice: % Value 2013-2017
Table 9 LBN Brand Shares of Rice: % Value 2014-2017
Table 10 NBO Company Shares of Pasta: % Value 2013-2017
Table 11 LBN Brand Shares of Pasta: % Value 2014-2017
Table 12 NBO Company Shares of Noodles: % Value 2013-2017
Table 13 LBN Brand Shares of Noodles: % Value 2014-2017
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2012-2017
Table 15 Distribution of Rice by Format: % Value 2012-2017
Table 16 Distribution of Pasta by Format: % Value 2012-2017
Table 17 Distribution of Noodles by Format: % Value 2012-2017
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022

Rice, Pasta and Noodles in Morocco - Company Profiles

Jessy Diffusion SA in Packaged Food (Morocco)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Jessy Diffusion SA: Key Facts
Summary 2 Jessy Diffusion SA: Operational Indicators

Packaged Food in Morocco - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to record healthy growth in 2017

Health and wellness trend continues to drive sales of packaged food in Morocco

Domestic key players continue to lead packaged food in Morocco

Independent small grocers remains the leading distribution channel in Morocco

Packaged food in Morocco is expected to record positive growth

KEY TRENDS AND DEVELOPMENTS

Health and wellness trend continues to drive sales in packaged food

Outlook

Distribution of packaged food in Morocco in 2017

Outlook

Consumer foodservice in Morocco

Outlook

Packaged food expected to record positive healthy growth over the forecast period

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 22 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 23 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 24 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 25 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 26 Sales of Packaged Food by Category: Volume 2012-2017
Table 27 Sales of Packaged Food by Category: Value 2012-2017
Table 28 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 29 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 30 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 31 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 32 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 33 Penetration of Private Label by Category: % Value 2012-2017
Table 34 Distribution of Packaged Food by Format: % Value 2012-2017
Table 35 Distribution of Packaged Food by Format and Category: % Value 2017
Table 36 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 37 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 38 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 39 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Rice, Pasta and Noodles in Morocco

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Rice, Pasta and Noodles in Morocco - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Rice, Pasta and Noodles in Morocco - Company Profiles

Jessy Diffusion SA in Packaged Food (Morocco)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Morocco - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to record healthy growth in 2017

Health and wellness trend continues to drive sales of packaged food in Morocco

Domestic key players continue to lead packaged food in Morocco

Independent small grocers remains the leading distribution channel in Morocco

Packaged food in Morocco is expected to record positive growth

KEY TRENDS AND DEVELOPMENTS

Health and wellness trend continues to drive sales in packaged food

Distribution of packaged food in Morocco in 2017

Consumer foodservice in Morocco

Packaged food expected to record positive healthy growth over the forecast period

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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