An increasing polarisation in dried pasta and rice is expected during the forecast period. For example, players will increasingly offer a range of price points in order to appeal to the widest possible range of consumers.
Pasta and rice demand will be boosted by the growing interest in foreign cuisine in Morocco, which will encourage more consumers to experiment with pasta dishes at home. Manufacturers are expected to highlight the variance in taste between traditional Moroccan food and pasta dishes when promoting their brands.
As the majority of consumers see little differences between brands, with pricing being the most important, standard brands such as Tria (from Tria SA), Monte Regale (from Mido Food Company SA), and Dari (from Dari Couspate SA) will continue to gain more prominence than expensive imported brands. There is little activity in standard brands with regards to marketing and packaging, as they will continue attracting consumers’ attention through their long-standing presence and intermittent in-store promotions, such as free 500g pack when two packs are purchased (as seen from the Panzani, Buitoni, Gallo and Dari brands).
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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