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Country Report

Rice, Pasta and Noodles in

Rice, Pasta and Noodles in Morocco

Dec 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Rice, pasta and noodles see growth thanks to their convenience and profile as cooking staples

During the COVID-19 pandemic, manufacturers increased the production volume of their pasta and rice products in response to stockpiling of these products during the first month of lockdown. As a result, rice, pasta and noodles is set to record strong retail volume and current value performances in Morocco in 2020.

Increasing consumer preference for Asian cuisine sees rice record strongest growth in 2020

Rice is set to record the second strongest retail volume and current value growth in rice, pasta and noodles in Morocco in 2020, second only to dried pasta. With the rising number of Asian restaurants in the country, more consumers are becoming familiar with dishes served with rice, and they try to recreate them at home.

Damandis SA retains leadership of rice, pasta and noodles in 2020 thanks to price and availability

There are no major changes expected in the competitive landscape in rice, pasta and noodles in 2020, with the top three players of 2019 set to maintain their rankings and slightly increase their share. Damandis SA is set to maintain its lead in current value terms thanks the price and wide availability of its brands and its strengthening development in Morocco.

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Rice Pasta and Noodles Sample Report Rice Pasta and Noodles Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Rice, Pasta and Noodles industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Rice, Pasta and Noodles in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Rice, Pasta and Noodles in Morocco?
What are the major brands in Morocco?
With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
How are manufacturers addressing consumer concerns over health and obesity?
What does the future hold for ethically sourced products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Rice, Pasta and Noodles in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Rice, pasta and noodles see growth thanks to their convenience and profile as cooking staples

Increasing consumer preference for Asian cuisine sees rice record strongest growth in 2020

Damandis SA retains leadership of rice, pasta and noodles in 2020 thanks to price and availability

RECOVERY AND OPPORTUNITIES

Noodles will remain far less popular with Moroccans than rice and pasta over the forecast period

Mundiriz and Tria will maintain strong rankings but see stiff competition from international players and new entrants

Health trend will lead to greater competition among players and rising sales in rice and pasta

CATEGORY DATA

Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 8 NBO Company Shares of Rice: % Value 2016-2020
Table 9 LBN Brand Shares of Rice: % Value 2017-2020
Table 10 NBO Company Shares of Pasta: % Value 2016-2020
Table 11 LBN Brand Shares of Pasta: % Value 2017-2020
Table 12 NBO Company Shares of Noodles: % Value 2016-2020
Table 13 LBN Brand Shares of Noodles: % Value 2017-2020
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 15 Distribution of Rice by Format: % Value 2015-2020
Table 16 Distribution of Pasta by Format: % Value 2015-2020
Table 17 Distribution of Noodles by Format: % Value 2015-2020
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Packaged Food in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Closures of foodservice establishments in early-2020 negatively impacts on sales of packaged food
More Moroccans eat outside of the home, boosting foodservice sales of packaged food such as table sauces
Growth in limited-service restaurants drives sales of packaged food to foodservice

Consumer Foodservice

Despite a hiatus in 2020, development continues to support growth of consumer foodservice in Morocco
Food delivery platforms and social media influencers take on crucial roles in a competitive arena
Independent operators benefit from knowledge of local preferences, favourable pricing and consumer loyalty

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024
Table 22 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 23 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 24 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 25 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 26 Sales of Packaged Food by Category: Volume 2015-2020
Table 27 Sales of Packaged Food by Category: Value 2015-2020
Table 28 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 29 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 30 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 31 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 32 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 33 Penetration of Private Label by Category: % Value 2015-2020
Table 34 Distribution of Packaged Food by Format: % Value 2015-2020
Table 35 Distribution of Packaged Food by Format and Category: % Value 2020
Table 36 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 37 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 38 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 39 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Rice, Pasta and Noodles in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Rice, pasta and noodles see growth thanks to their convenience and profile as cooking staples

Increasing consumer preference for Asian cuisine sees rice record strongest growth in 2020

Damandis SA retains leadership of rice, pasta and noodles in 2020 thanks to price and availability

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Rice, Pasta and Noodles in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Rice, pasta and noodles see growth thanks to their convenience and profile as cooking staples

Increasing consumer preference for Asian cuisine sees rice record strongest growth in 2020

Damandis SA retains leadership of rice, pasta and noodles in 2020 thanks to price and availability

RECOVERY AND OPPORTUNITIES

Noodles will remain far less popular with Moroccans than rice and pasta over the forecast period

Mundiriz and Tria will maintain strong rankings but see stiff competition from international players and new entrants

Health trend will lead to greater competition among players and rising sales in rice and pasta

CATEGORY DATA

Packaged Food in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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