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Rice, Pasta and Noodles in
Morocco

Country Report

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Executive Summary

Nov 2018
PROSPECTS
Rice, pasta, and noodles set to record strong growth

Over the forecast period, rice, pasta, and noodles is predicted to record strong growth in both retail volume terms and value terms at constant 2018 prices over the forecast period. This is mainly because Moroccans are influenced by Western lifestyles and thus they tend to increase their intake of rice, pasta and noodles.

Pasta is gaining in popularity

Pasta is becoming increasingly popular in Morocco compared to previous years. This is due to the growing number of Italian restaurants in the country, which serve different types of pasta dishes that many Moroccans would like to try at home.

Popularity of noodles is declining

Noodles are rapidly losing popularity in Morocco. The category is experiencing stagnation in retail volume terms due to the lack of innovation and new flavours.

COMPETITIVE LANDSCAPE
Mundiriz SA retains leadership of rice, pasta and noodles

Mundiriz retained its leadership of rice, pasta, and noodles in 2018. This is due to its popular brand Cigala, which is the leading brand in rice.

No major change in the competitive landscape

The competitive landscape in rice, pasta, and noodles in Morocco remained largely unchanged in 2018. This was mainly because the three leading companies all maintained their rankings and value share because of their strong financial standing against other small companies and private label.

Changing lifestyles will benefit sales

As Moroccans are becoming increasingly demanding, manufacturers are also producing high-quality products with different features in order to meet their needs. Consumers are looking for health features in products because of increasing health awareness due to social media and to radio and television shows that host popular doctors to educate the public about the benefits of eating rice and pasta and when to avoid this.

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Rice, Pasta and Noodles in Morocco

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Overview

Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Rice, Pasta and Noodles industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Rice, Pasta and Noodles in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Rice, Pasta and Noodles in Morocco?
  • What are the major brands in Morocco?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Rice, Pasta and Noodles in Morocco - Category analysis

HEADLINES

PROSPECTS

Rice, pasta, and noodles set to record strong growth
Pasta is gaining in popularity
Popularity of noodles is declining

COMPETITIVE LANDSCAPE

Mundiriz SA retains leadership of rice, pasta and noodles
No major change in the competitive landscape
Changing lifestyles will benefit sales

CATEGORY DATA

Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 8 NBO Company Shares of Rice: % Value 2014-2018
Table 9 LBN Brand Shares of Rice: % Value 2015-2018
Table 10 NBO Company Shares of Pasta: % Value 2014-2018
Table 11 LBN Brand Shares of Pasta: % Value 2015-2018
Table 12 NBO Company Shares of Noodles: % Value 2014-2018
Table 13 LBN Brand Shares of Noodles: % Value 2015-2018
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 15 Distribution of Rice by Format: % Value 2013-2018
Table 16 Distribution of Pasta by Format: % Value 2013-2018
Table 17 Distribution of Noodles by Format: % Value 2013-2018
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

Packaged Food in Morocco - Industry Overview

EXECUTIVE SUMMARY

Packaged food records strong growth in 2018
Strong growth compared to review period
International companies continue to dominate
Modern retailers gain sales share
Packaged food expected to record strong growth over forecast period

FOODSERVICE

Sales to Foodservice
Growing international consumer food service franchises driving sales of packaged food
Foodservice remains a leading channel for frozen products
Changing consumption habits
Consumer Foodservice
Consumer foodservice sales continue to grow
Diversification in foodservice benefiting packaged food
Continued growth expected over forecast period

CATEGORY DATA

Table 22 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 23 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 24 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 25 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 26 Sales of Packaged Food by Category: Volume 2013-2018
Table 27 Sales of Packaged Food by Category: Value 2013-2018
Table 28 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 29 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 30 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 31 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 32 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 33 Penetration of Private Label by Category: % Value 2013-2018
Table 34 Distribution of Packaged Food by Format: % Value 2013-2018
Table 35 Distribution of Packaged Food by Format and Category: % Value 2018
Table 36 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 37 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 38 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 39 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources