Rice, pasta and noodles are key staples in US pantries, and will remain so throughout the forecast period. Starchy staples serve as the base of many dishes at home, and a renewed interest in cooking due to the pandemic will keep growth for this category positive in both retail and foodservice volume terms.
The COVID-19 pandemic accelerated already fast-growing health and wellness trends, as many consumers became aware of the strong link between diet and immunity. Pasta made with vegetables and legumes has gained traction in recent years, with the brand Banza gaining popularity for its chickpea flour-based pasta and rice.
The COVID-19 pandemic led to many restaurant closures and restrictions, that caused a short-term shift in eating habits in the US. Foodservice sales of rice, pasta and noodles declined drastically in 2020 as a result, with retail sales benefiting as consumers cooked most or all of their meals at home.
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Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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