Towards the end of the review period, rising demand for noodles led to the category emerging as the most dynamic area of rice, pasta and noodles. In particular, instant noodles and chilled noodles have capture the imagination of local consumers due to the combination of good value, convenient preparation and pleasing taste.
At the end of the review period, the Ukraine conflict continued to exert severe pressure on the supply of wheat in many countries in Europe, especially Serbia. During the forecast period, lingering uncertainty around the global and regional supply of wheat and ongoing fluctuations in the commodity price of wheat are expected to result in rising unit prices in pasta.
Competition in rice, pasta noodles is expected to intensify during the forecast period as various strong leading players vie for the attention of consumers at a time when household incomes are under pressure due to high inflation. Within this context, it is very unlikely that local producers will face any serious challenges to their leading positions in the category and this is set to be largely due to the wide range of products they offer, the consistent availability of these products in supermarkets, hypermarkets, discounters and small local grocers throughout the country and very strong recognition of their brands among local consumers.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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