Rice, pasta and noodles will register a moderate increase in constant value and volume sales over the forecast period. Value for money will drive value sales over the forecast period, especially if inflationary pressures continue to linger, and players will have to offer competitive prices in order to compete.
Noodles, and in particular, instant noodles, will register the highest volume growth over the forecast period. Central to the rise will be the increasingly busy lifestyles of local consumers, which will bolster demand for products that can be used to prepare meals in a hurry.
Serbian consumers look for foods that have health benefits and this will also be seen within pasta and rice over the forecast period. Within rice, there will be launches of wholegrain variants, while pasta will offer variants such as wholewheat pasta and gluten-free pasta.
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Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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