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Learn moreNov 2020
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The category of dried pasta, the staple food par excellence in Italy, has performed very well in 2020 as a result of the COVID-19 outbreak. In recent years, Italian consumers have gradually moved away from pasta in order to reduce their carbs intake, but during lockdown traditional and quick recipes were the most likely to be chosen.
Rice, pasta and noodles continues to move towards “clean labels” and the related emphasis on increased wholesomeness, reduced artificial ingredients, authenticity and healthy food. Rice and pasta are key staple food types for Italians, and there is the constant expectation of authenticity, but also innovation and variety.
Barilla Alimentare, the leading player in pasta, is promoting a sustainable supply chain through collaboration with local farmers in selecting the best-quality grain varieties and a preference for locally sourced raw materials. The farmers that supply the company are encouraged to adhere to rigid quality standards.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Rice, Pasta and Noodles industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
The Rice, Pasta and Noodles in Italy market research report includes:
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.