While growth will be constrained by increasing maturity, rice is projected to show some expansion in retail volume sales terms over the forecast period. Growth will be supported by the continuing use of traditional Italian varieties such as Carnaroli in many local recipes, but also from rising consumption of imported product types such as basmati.
Having registered a negative performance in retail volume terms throughout much of the review period, dried pasta will see a modest rate of expansion from 2023 onwards. Growth will be restricted from by the product’s maturity and efforts by health- and figure-conscious consumers to reduce their carbohydrate intake.
Instant noodles will continue expanding at an impressive rate in retail volume sales terms over the forecast period, with products in pouch format expected to perform particularly well. Consumer appreciation for the convenience of instant noodles is likely to increase further as the pace of life in Italy picks up again with the easing of the pandemic.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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