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Learn moreDec 2020
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During the pandemic-related lockdown in early 2020, as well as now during the subsequent months of the year, sustained demand for rice and pasta, considered to be essential foods by most Tunisian households, continues, particularly as consumers find themselves preparing more meals at home. In March, many consumers bought substantial quantities of easy-to-store rice and pasta as they prepared to settle in for the lockdown, but there were no significant shortages and as the year has progressed the products have remained easily available, including during the month of Ramadan.
In recent years, instant noodles have seen growing popularity, reflected by rising retail volume sales and current value sales. In part, growth was due to the greater availability of instant noodles via supermarkets and other modern grocery retailers.
As a result of its ongoing strong position in the dried pasta segment, Société Les Pâtes Warda is set to post the top value share in the rice, pasta and noodles category in 2020, a position the company has held throughout the review period. It is likely that Société Les Pâtes Warda will be followed closely by second-ranked Société Les Industries Alimentaires Randa, a company that has also performed well in the pasta segment over recent years.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in Tunisia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Rice, Pasta and Noodles industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.