Volume growth for pasta will be muted over the forecast period, with volume sales for rice predicted to fall. This will be particularly true if the issues leading to shortages in 2023, continue.
Noodles, and in particular instant noodles, will register higher volume growth than rice or pasta over the forecast period, though volume sales will still be significantly less than for pasta. The affordability of instant noodles will be a key driver of sales.
Even though small local grocers continue to account for the largest value shares of rice, pasta and noodles in 2023, the value share of modern grocery retailers has grown during the review period, particularly for supermarkets, as more outlets continued to be opened across the country. The success of these modern outlets is supported by their wider product assortments and also wider scope to offer promotions and discounts.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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