Rice, Pasta and Noodles in Tunisia

PROSPECTS

Rice and pasta are set to perform well over the forecast period

Under relatively difficult economic conditions, Tunisian consumers are continuing to shift to more affordable products with similar nutritive value. This trend is likely to be beneficial for rice and pasta, the consumption of which is expected to increase further during the forecast period.

Bright future for pasta foodservice outlets

Many consumers are becoming more familiar with pasta due to the increasing number of specialised foodservice outlets that serve such food. New foodservice outlets are attacking the fast food industry in Tunisia, offering pasta as an alternative to burgers.

Noodles will continue to attract loyal consumers

Instant noodles is expected to see a strong value CAGR at constant 2018 prices over the forecast period. With increasing imports, companies will seek to improve their marketing strategies and distribution networks.

COMPETITIVE LANDSCAPE

Société Les Pâtes Warda leads rice, pasta and noodles

Société Les Pâtes Warda led rice, pasta and noodles in value terms in 2018. The company’s long-standing presence in the country has made its flagship brand La Rose Blanche a household name in Tunisia.

Premium imported brands remain inaccessible for middle-income consumers

Rice, pasta and noodles is dominated by standard and economy brands, which are produced locally and combine high quality with reasonable prices. Meanwhile, premium brands are mainly imported products, which are accessible only to high-income consumers.

Domestic companies dominate rice, pasta and noodles in 2018

Domestic companies continued to dominate rice, pasta and noodles in Tunisia in value terms in 2018, with domestic brands offering very affordable pasta and rice brands which are generally very well-regarded by Tunisian consumers in terms of their offer of high quality and good taste at a low price. However, international brands dominate noodles, as this category includes only imported brands.

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