The overall rice, pasta, and noodles category will witness positive development over the forecast period, as prices stabilise and price inflation moderates. However, rice will continue to decline in retail volume terms, mainly due to its limited per capita growth potential, against the backdrop of Bulgaria’s population decline.
Instant noodles will face the strongest growth over the forthcoming period, although the category is still relatively small. Instant noodle pouches will enjoy fast-growth, with Reeva and Maggi expected to regain their strong positions.
Dried pasta will face stronger retail volume growth in the upcoming period, based on the growing need for convenient, quick and easy cooking, and the wide availability of pasta through many distribution channels, including e-commerce. Along with the most consumed type of spaghetti made from wheat, full-grain versions and gluten-free options will increasingly emerge in Bulgaria, driven by the growing number of people with gluten intolerance and those avoiding gluten for health reasons.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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