Rice, Pasta and Noodles in Argentina

PROSPECTS

Basic products do not escape the economic crisis

Rice, pasta and noodles cannot escape the economic crisis, with decreases in retail volume sales expected in 2018. With some exceptions, consumers have replaced first brands with cheaper alternatives, especially in dried pasta and rice.

Expansion of “other” grocery retailers through wholesale supermarkets

“Other” grocery retailers experienced strong development in the review period, leading to retail value share gains in rice, pasta and noodles. This is explained exclusively by the strong expansion of wholesale supermarkets.

HW pasta benefits from a greater variety of products

HW pasta is expected to post an increase in retail volume sales in 2018. Consumers are increasingly aware of the benefits of fortified food, and this trend is highlighted mainly in dried pasta.

COMPETITIVE LANDSCAPE

Molinos Río de la Plata tops the category

Molinos Río de la Plata is set to maintain a strong leading position in rice, pasta and noodles in 2018. The company, which has a wide variety of brands in different price segments, consolidated its already strong leadership after Kraft Foods Argentina’s dried pasta business in 2014.

Bonafide enters through the acquisition of Vizzolini

In 2018, the government forced Molinos Río de la Plata to sell one of its dried pasta brands. Specifically, the National Commission for the Defence of Competition, which reports to the Secretary of Commerce, informed the company that it should divest one of its brands to ensure competition in the category.

Private label remains a stable presence

In pasta, rice and noodles, private label retailers are focused exclusively on the economy segment. Despite the economic crisis, no major change in private label’s retail value share occurred the review period.

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