As Lithuanians reduce their bread consumption, they are expected to rely more on pasta and rice for carbohydrates. On the other hand, consumers will become much more careful when it comes to overall intake of carbohydrates, which are now recognised as a major obstacle to a slim appearance.
Pasta is expected to demonstrate solid volume and value growth over the forecast period with higher quality brands performing well. Consumers will create more main pasta dishes as the period progresses, even though pasta is often perceived by many as a non-nutritious product in Lithuania, something consumers are becoming more aware of due to the rapidly growing health and wellness trend.
The premiumisation trend is expected to continue into the forecast period in pasta, rice and noodles. Specifically, consumers are likely to be more interested in healthier products with sustainable and eco-credentials, including wholegrain rice and high-fibre pasta made from buckwheat.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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