Rice, pasta, and noodles is expected to grow strongly over the forecast period, driven by the fast growth of the urban population in Nigeria. Products in the category are also expected to remain key, affordable staples for the majority of the population, with exchange rate stability helping prices to stabilise and thereby improving affordability going forward.
Growth in noodles is expected to slow in volume terms compared with the review period when noodles benefited from being an affordable alternative to various staple foods, including bread, pasta and rice. Having reached high saturation, growth will slow but will remain positive as the category will continue to benefit from being a cheap and convenient staple food.
Rice is expected to recover well over the forecast period as the Nigerian economy returns to growth and the exchange rate stabilises. With improved disposable incomes, consumers will return to packaged rice available largely through modern grocery retailers and small grocers as urban consumers seek convenient retailing channels rather than the traditional open markets or food specialists through which rice has been traditionally sold.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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