Rice, pasta and noodles is expected to continue its retail current value growth trajectory over the forecast period, but retail volume sales are set to turn to decline, although performances are projected to be different at a category level. A natural decline in home cooking, as younger people tend to have less knowledge about how to cook from scratch, is expected to lead to retail volume declines for chilled and plain noodles.
Instant noodles is a mature category in South Korea, which is led by one dominant player, Nongshim, which accounts for more than half of retail value sales. At the same time, this is a category that is set to see a constant growth trajectory over the forecast period, backed by continuous product innovation.
Food companies are quickly adopting the next social media platform, the metaverse, as one of their marketing tools, using brilliant new ideas to appeal to consumers. Zepeto is the metaverse platform of South Korean tech giant Naver, which offers a 3D space in the virtual world, where users can create an avatar based on an actual photograph, and can socialise, chat and interact with each other.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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