Rice, Pasta and Noodles in the Czech Republic

PROSPECTS

Retail volume sales of pasta drops marginally, while the locals consume more hard semolina pasta, gluten-free pasta and couscous

Dried pasta is reaching the point of saturation and retail volume sales are set to decline marginally over the forecast period. Trends visible in 2017 continued to develop during 2018.

Rice posts a small rise in retail volume terms, while there is rising consumption of basmati and jasmine rice

Retail volume sales of rice increased only slightly in 2018, as this category was also reaching the consumption limits for the local market, but rice was notably less saturated in comparison to dried pasta. Retail volume sales of rice are anticipated to grow slowly over the forecast period.

Asian plain noodles and free-from-gluten instant noodle pouches generate strong interest

Plain noodles posted the strongest growth in both retail volume and current value terms in 2018. Sales of plain noodles continued to benefit from rising interest in various types of Asian cuisine, while exotic plain noodles were still emerging from a relatively low base.

COMPETITIVE LANDSCAPE

Vitana and Podravka-Lagris continue to lead rice, while pasta is led by Europasta SE and Hamé

Vitana and Podravka-Lagris continued to compete for the top spots within rice in 2018, with Vitana remaining the leader and Podravka-Lagris increasing its value share. Consumers showed strong loyalty towards the Vitana and Lagris brands.

Altin JM Group, Bezgluten Foods, FW Tandoori and ND Impex are the biggest gainers

Altin JM Group was successful in widening its distribution network for its wellness-positioned (gluten-free, natural ingredients) and premium (with gluten but rich in ingredients) instant noodles line of InTaste and gained wider penetration of modern retail channels towards the end of the review period. Bezgluten Foods benefited from rising consumption of gluten-free pasta and from the fact that this local company offers attractive prices.

Demand for premium private label continues

Demand for premium private label continued in 2018, with private label products holding a strong presence in rice, pasta and noodles. Private label’s value share of rice, pasta and noodles fell slightly in 2018, reflecting that some Czech consumers were purchasing branded products, although waiting for them to be offered at a promotional price.

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