Rice, Pasta and Noodles in the Czech Republic

PROSPECTS

Pasta sees rising demand for healthier variants

Trends visible within rice, pasta and noodles in 2018 continued to develop during 2019, with current value growth and a retail volume decline. Within pasta, dried pasta is reaching saturation, and retail volume sales declined through most of the review period; this trend is expected to continue over the forecast period.

Dynamism for plain noodles, but decline for instant noodles due to health trend

Plain noodles saw the strongest retail volume and current value growth within rice, pasta and noodles in 2019, benefiting from the rising interest in various types of Asian cuisine. Plain noodles are usually considered exotic, and the category is still emerging from a relatively low base.

Rising consumption of more exotic rice variants, including basmati and jasmine

Retail volume sales of rice declined in 2019, as this category is reaching maturity in the local market. However, unlike dried pasta, volume sales of rice are anticipated to see slow growth over the forecast period.

COMPETITIVE LANDSCAPE

Private label leads but is challenged by brands, leading to share decline

Combined private label continued to hold the largest value share within rice, pasta and noodles in 2019, with particularly high shares within pasta and rice. Demand for premium private label products continued to rise at the end of the review period.

Promotional prices are a major factor in consumers’ purchasing decisions

Since 2019, Vitana and Hamé have been integrated under Orkla Foods Cesko & Slovensko, leading to a change in the leading branded company within rice, pasta and noodles. Within rice, Orkla (previously Vitana) competes with Podravka-Lagris.

Wide product range and premium and healthy launches boost players in noodles

Within instant noodles, Altin JM Group saw an exceptionally strong increase in its value share in 2019. This was due to wider distribution scope for its wellness-positioned instant noodles InTaste, which penetrated modern retailers more widely.

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