Following the fluctuations in demand caused by the pandemic, rice, pasta and noodles is expected to see a steady rate of growth over the forecast period, as consumer return to their pre-pandemic lifestyles. Growth will be further stimulated by the expected normal operation of foodservice channel, including restaurants and diners, with, rice being one of the most common dishes served in such establishments.
During the forecast period, instant noodles is set to post strong growth, with instant noodle cups expected to perform slightly better than pouch varieties. These products experienced strong growth in 2022, due to their ease of preparation, with younger people increasingly using them as a meal substitute for either lunch or dinner.
In general, there will be little in the way of new product launches and marketing campaigns in rice, pasta and noodles in Guatemala over the forecast period. Most companies, including the leading player Arrocera Los Corrales, will avoid investing heavily in product launches or marketing campaigns, as competitive pricing will remain key.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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