Rice, pasta and noodles products are considered to be essential staple foods for most consumers and they, therefore, still stockpile small quantities and cook them at home whenever they have the time. They may dine out during working days, but still prefer to cook at home during days off in order to save some living costs for other spending, as dining out costs more than cooking at home.
Existing category players are expected to continuously introduce new variants over the forecast period, despite the slow consumer demand. The hope is that new variants may create excitement amongst younger consumers, since they may become bored of existing variants such as curry, Korean spicy, original, chicken and seafood in noodles.
Consumers’ path to purchase may switch despite the fact that they are frequently visiting shopping centres for restaurant food and buying groceries. During the forecast period, consumers are expected to purchase staple foods like rice, pasta and noodles at retail outlets located near to them because they are less likely to purchase such products in bulk as they are not cooking at home as frequently as before.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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