Dried pasta is slated for a positive performance over the forecast period, although growth is expected to be limited by the fact that demand for dried pasta is already mature. Already high levels of per capita consumption mean that there is little room left for rapid growth in sales of dried pasta, although population growth and spreading affluence mean that sales are still expected to increase moderately.
Rice is set to remain the second largest category in rice, pasta and noodles throughout the forecast period, with retail volume sales expected to register positive growth after declining sales were seen in the category towards the end of the review period. As with dried pasta, the consumption of rice is very traditional in the Georgia and while this is a positive factor for the category, it also means that there is little room for further dynamic growth.
One of the key factors that is expected to spur growth in rice, pasta and noodles during the forecast period is the ongoing spread of chained supermarkets, hypermarkets and convenience stores in urban areas throughout your GR. While a significant portion of category sales accounted for by small local grocers, the more sophisticated products that consumers are increasingly interested in tend to be distributed mainly through chained modern grocery retailers.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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