Pasta manufacturers efforts to target the health and wellness trend have included the introduction of products positioned as providing a good source of protein. Protein is an increasingly prominent focus of health-conscious consumers and, given the rising interest in plant-based diets, consumers are particularly attracted to non-meat sources of protein.
Although price will be a determining factor in the purchasing decision in the near term, demand for premium rice is expected to grow in the coming years as consumers become more sophisticated and knowledgeable about ingredients. For this reason, rice brands aim to offer a greater variety of flavours.
One notable potential threat to the development of the noodles category during the forecast period will be the growing popularity of noodle machines that allow consumers to make noodles at home. There is some indication within the industry that there is a rise in the importation of such machines, which is likely being supported by the increased interest in home-cooking resulting from the COVID-19 crisis.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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