Pasta manufacturers efforts to target the health and wellness trend have included the introduction of products positioned as providing a good source of protein. Protein is an increasingly prominent focus of health-conscious consumers and, given the rising interest in plant-based diets, consumers are particularly attracted to non-meat sources of protein.
The growing desire for new tastes and flavours will drive sales of noodles in the forecast period. Asian flavours have entered the diet of many Greek consumers and this trend is set to gain momentum.
The rice category faces a marginal increase in sales volume in the upcoming period, with consumers drawn to private label products. In recent years, food manufacturers have been extending their brands, with a key focus on entering the fast-growing ready meals category.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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