Rice and dried pasta are set to remain among the most essential of categories in staple foods in Kazakhstan throughout the forecast period, these products set to remain major sources of starchy carbohydrates and important elements of daily nutrition for much of the population. However, it should be noted that both rice and pasta are generally consumed as a side dish in homes and Kazakhstan and it is unusual for main dishes to be based on either rice or pasta.
It is unlikely that the strong grip that local players have on sales of rice in Kazakhstan will be loosened considerably before the end of the forecast period. The fact that the vast majority of consumers in Kazakhstan are price-sensitive due to moderate spending power is likely to continue benefiting the leading domestic rice brands, all of which operate in the economy price segment.
Instant noodles is slated for a particularly positive performance over the forecast period and this is a reflection of the low levels of saturation in the category and its higher growth potential than other categories of staples that have a longer history of mass consumption in Kazakhstan. Demand for products which can provide a quick hot snack is rising in Astana and Almaty, as well as all of Kazakhstan’s other major cities, where white-collar and blue-collar employees are increasingly interested in economical products that can provide them with a quick and filling hot lunch during their working day.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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